Why Apple Watch

It’s the ultimate device for a healthy life.

Apple Watch can do what your other devices can’t because it’s on your wrist. When you wear it, you get a fitness partner that measures all the ways you move, meaningful health insights, and a connection to the people and things you care about most. And it’s always just a glance away.

Track work outs, stay healthy and meet your fitness goals with your Apple Watch. It’s the fitness partner that fits on your wrist.

Move. Exercise. Stand.

Track all the ways you're active.

Activity rings show your daily activity. Make it your goal to close them every day. To keep you motivated there are awards, personalized coaching, and Activity competitions.

A healthy number of workouts.

From running to cycling to high intensity interval training, Apple Watch tracks all your favorite ways to work out, with the metrics you most want to see.

Make a splash with your watch.

Apple Watch is rated water resistant 50 meters.1 Perfect for swimming, surfing, or water balloon fights. Quick, duck!

Wear your watch to bed, and Apple Watch can track your sleep. It’s always looking out for you.

It has your heart in mind.

Unusually high or low heart rates could be signs of a serious condition. But many people don't recognize the symptoms, so the underlying causes often go undiagnosed. Notifications in the Heart Rate app will alert you to these irregularities so you can take action and consult your doctor.

Learn more about heart health notifications

You snooze. You win.

The Sleep app doesn’t just track your sleep. It works with your iPhone to help you create a schedule and bedtime routine so you can meet your sleep goals.

Get help when you need it.

Apple Watch can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.2 You can also get immediate help in an emergency — even when you’re traveling internationally — by pressing and holding the side button.3

Log in to your noggin.

Good health means not just exercising your body, but also training your mind. The new Reflect feature brings more mindfulness into your life as you focus on a short, thought-provoking theme. And the updated Breathe feature helps you focus, center, and connect.

Stay well-versed in your wellness.

Apple Watch has apps that help you focus on your overall health and wellness by letting you easily track your menstrual cycle,4 protect your hearing from loud sounds, and get reminders to wash your hands.

Only on Series 7

Blood oxygen. Key to your wellness.

Apple Watch Series 7 features an advanced sensor and app to measure your blood oxygen levels, an important indicator of your overall wellness.5

Learn how to use the Blood Oxygen app

It keeps you connected to the people and things you care about mostwith texts, calls, music and more..

Stay in touch with a tap.

Text, make calls, and listen to music with ease. And with available cellular, you can do it all without your phone.6 It makes leaving your phone behind something you can do on purpose.

Express yourself.

Getting your message across is easy with Apple Watch. Use dictation or emoji to compose a new text or reply to a current one. You can even use them both at once.

Stream millions of songs with Apple Music.

Apple Music gives you a music collection that goes everywhere you do.7 And with Apple Podcasts, you'll always have something to listen to.

Improve your sense of direction.

With Maps, you can find driving or walking directions to wherever you’re going.

Tap into thousands of apps with the App Store.

The App Store on Apple Watch lets you find and download apps straight to your watch without having to take out your iPhone.

Control music on your iPhone, ping your iPhone to locate it, or unlock your Mac all with your Apple Watch. It’s well-acquainted with all your Apple devices.

No more hide-and-seek with your phone. Or AirPods. Or…

Ever lost your phone knowing it’s probably 10 feet away? The Find Devices app helps you quickly locate your lost Apple devices. And the Find Items app helps you find belongings connected to an AirTag. All from your wrist.

Have everything under remote control.

You can use Apple Watch as a remote control for music on your phone, to snap a picture on your iPhone camera, or to control your Apple TV. It’s the remote that’s impossible to lose.

The key to unlocking your Mac.

Just having your watch on is enough to unlock your Mac. All you have to do is be next to your computer when you wake it up. No password necessary.

With many customization options, It’s easy to make it yours.

Change your watch band. Change your look.

Watch bands come in many different styles, materials, and colors. You can swap them out in seconds, making it easy to find the right look for the right moment.

There’s a face for that.

Whether you like your watch face minimal or full of information, you can customize it to be exactly how you want it.

Find faces. Share them, too.

Discover the perfect watch face for whatever you’re into on the App Store or online. And share faces with friends by text or email.

Use AR to see
Apple Watch SE.

Just open this page in Safari
on your iPhone or iPad.

Which Apple Watch
is right for you?

Apple Watch
Series 7

45mm or 41mm


Most crack-resistant
front crystal

Certified IP6X dust resistant1

Always-On Retina display
Nearly 20% larger than
Apple Watch SE

Over 50% larger
than Series 3

Blood Oxygen app7

High and low heart
rate notifications

Emergency SOS3

emergency calling4

Fall detection

Cellular available8

Apple Watch

44mm or 40mm




Retina display
Over 30% larger
than Series 3


High and low heart
rate notifications

Emergency SOS3

emergency calling4

Fall detection

Cellular available8

Apple Watch
Series 3

42mm or 38mm




Retina display


High and low heart
rate notifications

Emergency SOS3




Compare all models