It’s so easy to 
switch to iPhone.

Coming from an Android phone? You’ll see how easy it is to switch from the moment you turn on your new iPhone. There’s a walk-through to get you started and an app that transfers your photos, contacts and more.

Move to iOS app

Transfer your photos and
contacts in a few simple steps.

Apple-designed chips

It’s all powered by extremely advanced smartphone chips.

Seamless

Everything just works.

Privacy

Privacy. That’s iPhone.

Battery

Keep it going
with all-day battery life.

Durability

If you want a phone that will last, this is it.

Advanced cameras

You’ll get amazing photos and videos with iPhone.

App Store

Over a million free apps. Editorial curation,
so you can find your new favorite. And much more.

Environment

More recovered and renewable materials.

FaceTime and Messages

We’ve got the best ways to stay in touch.

Which iPhone is right for you?

New iPhone 13 Pro

The ultimate iPhone.

Buy

View in AR

6.7″ or 6.1″

All-screen OLED display2 with ProMotion

Pro camera system

Telephoto, Wide, Ultra Wide

A15 Bionic chip

5-core GPU

5G capable3

Up to 28 hours video
playback4

Face ID

New iPhone 13

A total powerhouse.

Buy

View in AR

6.1″ or 5.4″

All-screen OLED display2

Advanced dual‑camera system

Wide, Ultra Wide

A15 Bionic chip

4-core GPU

5G capable3

Up to 19 hours video
playback4

Face ID

New iPhone SE

Serious power. Serious value.

Buy

View in AR

4.7″

LCD display

Single-camera system

Wide

A15 Bionic chip

4-core GPU

5G capable3

Up to 15 hours video
playback4

Touch ID

iPhone 12

As amazing as ever.

Buy

View in AR

6.1″ or 5.4″

All-screen OLED display2

Dual‑camera system

Wide, Ultra Wide

A14 Bionic chip

5G capable3

Up to 17 hours video
playback4

Face ID