11 reasons Mac means business.

Reason No. 1

Seriously powerful silicon.

Apple silicon changes everything. Choose from three powerful chips — M1, M1 Pro or M1 Max. Each one delivers blazing-fast processing and incredible power efficiency. In short, Apple silicon is a breakthrough for breakthroughs. For your entire team.

Apple silicon overview (PDF)

Reason No. 2

See reason No. 1.

All-new Apple silicon really is that powerful. Supercharged by the Apple M1 chip, MacBook Air is up to 3.5x faster than before.1 MacBook Pro with M1 Pro or M1 Max delivers up to 13x faster graphics.2 It’s the ultimate in performance for innovation.

Reason No. 3

Our longest battery life.

With jaw-dropping battery life — up to 18 hours — MacBook Air delivers the power to work where, how and for as long as you want.4

18 hours

Reason No. 4

Mac works
with IT.

Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management.

Learn more about IT

Reason No. 5

Mac works for companies without IT.

Mac is intuitive to use and easy to manage. Simple setup and Apple’s Migration Assistant help you get Mac up and running quickly. And its reliable hardware won’t let you down, so it’s perfect for companies with or without dedicated IT support.

Reason No. 6

Mac costs less
in the long run.

With fewer support tickets, less software needed and higher residual value, the savings add up. Compared with a PC, a single Mac could save you US$843 over three years.6

Read the Forrester TEI Study

Reason No. 7

The most innovative companies run on Mac.

84 per cent of the world's top innovators — such as Salesforce, SAP and Target — deploy Mac at scale.7

Reason No. 8

Zoom.Box.OmniPlan.Outlook.Slack.Quip.Excel. And so much more.

All the business apps you need run beautifully on Mac — from Microsoft 365 and Google Workspace to SAP and Dropbox.8 And thanks to Apple silicon, popular iPhone and iPad apps for work can now run on Mac too.

Learn more about apps for work

Reason No. 9

built in.

Mac is the most secure personal computer on the planet, thanks to built-in features like hardware-verified secure boot, on-the-fly encryption, Touch ID and Gatekeeper.

Learn more about Apple security

Reason No. 10

Mac iPhone.

Mac feels just like the Apple devices employees know and love — and they all work together seamlessly. Copy and paste across devices. Use Handoff to start an email on one device and finish on another. And pick up calls anywhere.

Learn how Apple devices work together

Reason No. 11

It’s a pleasure to work with.

Give your team the devices they love and let them get down to business.

Learn about employee choice

There’s a Mac for every job.

MacBook Air
The thinnest and
lightest Mac.

13.3-inch Retina display9

Powered by the Apple M1 chip

Up to 18 hours of battery life4

Up to 16GB unified memory

Learn more

MacBook Pro 13″
Even more power.
To go.

13.3-inch Retina display9

Powered by the Apple M1 chip

Up to 20 hours of battery life10

Up to 16GB unified memory

Learn more

MacBook Pro 14″ and 16″
for pros.

14.2-inch or 16.2-inch Liquid Retina XDR display9

Powered by the Apple M1 Pro chip
or Apple M1 Max chip

Up to 21 hours of battery life11

Up to 64GB unified memory

Learn more

iMac 24″
All in colour.

4.5K Retina display12

Powered by the Apple M1 chip

Up to 16GB unified memory

Learn more

Mac mini
Huge performance.
Mini footprint.

Powered by the Apple M1 chip

Also available with
Intel Core i5 or i7 processor

Up to 16GB unified memory13

Learn more


AppleCare Professional Support

Learn more

Deployment and Management Guide

Learn more (PDF)

Employee Choice Guide for IT

Learn more (PDF)

Platform Security Guide

Learn more (PDF)

A Smart

Learn more (PDF)