Everyone Can Create

A collection of project guides that brings creative expression to every subject.

The projects in the Everyone Can Create guides teach students to develop and communicate ideas through video, photography, music and drawing. And they help ignite creativity by giving teachers fun and meaningful ways to bring these skills into any lesson, at any level.

Download the project guides

Why creativity matters.

After 40 years of working alongside educators, we’ve seen — and research has shown — that creative thinking leads to deeper student engagement. And when students are more engaged, they take more ownership of their learning. Students become better problem-solvers, communicators and collaborators. They explore more and experiment more. They tell richer stories and find their own unique voices. They stretch their imaginations and make connections they might not otherwise make — and carry all these skills through everything they’ll do in school. And beyond.

See what real students have to say

Find the creative genius in every student.

Every student learns differently, finds inspiration in different places and communicates ideas uniquely. Designed with the help of educators and creative professionals, Everyone Can Create includes four project guides that introduce the fundamental skills and techniques of video, photography, music and drawing. Students use free apps available on any iPad and take advantage of the built-in camera, microphone, speakers, Multi-Touch display and Apple Pencil. And an all new Design Workbook helps them develop critical skills as they work through the phases of the creative process in building a final project.


Drawing encourages the mind to observe the world more closely, consider how things are put together and how they work. It lets students articulate concepts that exist only in their imaginations, in ways words just can’t. Students will learn skills like balance and symmetry, making lines, shapes, shading, colour and texture so they can illustrate with word art, doodling, portraits and logo design.


By exploring and capturing photos, students can better understand the realities of the world around them. Using the iPad camera and the Photos app, they’ll learn to identify and frame compelling subjects, experiment with light and shadow, and explore all aspects of composition — from point of view to depth to symmetry. They’ll use a variety of techniques to capture scenes, take a portrait or compose a collage.


Video gives students a powerful means of interpreting ideas, expressing their thoughts, informing, influencing and inspiring their audience. Using iPad cameras along with Clips and iMovie, students will learn about composition, lighting, camera angles, pacing and how to establish setting to construct strong narratives through documentaries, live events and short films.


Music helps us enrich and tell more powerful stories. Learning the building blocks of verses, chorus and bridges from songs you’re already familiar with builds confidence in creating music of your own. Students will learn to create and sample beats, arrange tracks and record vocals. They’ll learn chord structure, drum beats and song composition so they can open up new ways to convey themes and ideas with music.

Build creative expression into every lesson.

Everyone Can Create comes with teacher guides designed to help infuse creativity at every level. The guides for early learners and older students include over 300 lesson ideas to add engaging projects in maths, science, literacy and literature, history and social studies, and coding. Tools for lesson integration strategies help teachers bring these projects into the lesson they already teach. Grading rubrics support teachers in evaluating and assisting work across creative mediums. And a Design workbook helps students work through the creative process to take the skills they’ve learnt in the Everyone Can Create project guides and develop a story that’s uniquely theirs.

Be inspired by champions of creativity around the world.

Follow @AppleEdu and #EveryoneCanCreate