Why does the red sport band say (PRODUCT) before red?

42mm Sport Band

42mm Sport Band

Product No Longer Available

2 Answers from the Community

  • (PRODUCT) RED is a charitable organization founded by Bono (lead singer of U2), and some others. It's a movement aimed at alleviating the damaging effects of AIDS on populations in less-than-developed countries. A portion of each PRODUCT (RED) sale goes to this organization.

  • Product Red, styled as (PRODUCT)RED, is a licensed brand that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in Africa.