Life is easier on iPhone.

And that starts as soon as you turn it on.

Will it be easy to switch to iPhone?

Yes. There’s no need to save your stuff before switching from Android. Just download the Move to iOS app from the Google Play Store and it securely transfers your content for you — everything from photos and videos to contacts, messages and Google Apps.

Will iPhone be easy to use?

You bet. Ease of use is at the core of everything Apple creates, and iOS is designed to be both simple and intuitive. With a swipe — or even a glance — you can open apps, play your favourite song or customise your iPhone. It also comes with the Tips app, so you can get the most out of your device.

Why do people love the camera so much?

iPhone delivers the best camera experience in a smartphone. And the camera just keeps getting better. Portrait mode creates a depth-of-field effect so your subjects really pop. Portrait Lighting lets you choose from cool effects that make your shot more dramatic. The latest iPhone models let you shoot the highest-quality video in a smartphone. And they feature Night mode, for beautiful images in drastically lower light.

What makes iPhone so fast?

Every iPhone has an Apple‑designed chip built for performance — in fact, the latest iPhone models have the fastest chip ever in a smartphone. Because these chips are so efficient, iPhone delivers incredible battery life. It also learns from your daily charging routine to reduce battery ageing. Combine all that with the latest iOS updates offering smart new features, and everything you do on iPhone feels fast and fluid.

How does iPhone help keep my personal information private?

Unlike many other phones, important data on your iPhone is encrypted from the start, then protected by your passcode, Touch ID or Face ID. Apple apps like Maps and Safari help keep private all the places you go and sites you visit. Apple will not sell your information to anyone for any reason. And easy-to-install software updates help protect your device and your data from security threats.

What makes Messages so great?

The Messages app is simple, powerful and more expressive than ever. You can become an Animoji. Create your own Memoji to match your personality and mood. Hail rides. Shoot lasers. All your conversations are private, because every message is encrypted end-to-end. And you can use other apps like WeChat, WhatsApp or Facebook Messenger, too.

What makes the App Store better?

We have a team of full-time editors who are experts in the world of apps. They curate millions of apps and games to make it easy for you to find your new favourites. They give new apps a test drive to help make sure they do what they say they do. And they bring you must-read stories about innovative developers and app culture. We also require apps to ask your permission if they want to access your personal information.

What about the environment?

Every time we create a product or service, we think about how to lessen its impact on the planet. For instance, iPhone is assembled without generating landfill waste. The solder in the main logic board is made with 100 per cent recycled tin and more than 40 components in iPhone XS, iPhone XS Max and iPhone XR contain recycled plastic. When you switch to iPhone, we’ll even recycle your Android for you.

Can I get help from a real person?

Yes. No matter where you are, we have real human beings ready to help. Want to know more about switching? Or about software on your new iPhone? Apple’s award-winning support team offers assistance of any kind. Just call a Specialist, chat online or visit an Apple Store. There’s also an Apple Support app and Twitter handle @AppleSupport.

Will I be glad I switched?

iPhone has industry-leading satisfaction rates. In fact, 99 per cent of people with an iPhone XS, iPhone XS Max and iPhone XR say they love it.1 That’s a lot of smiling selfies. A lot of happy emoji. And a lot of people who are glad they chose the world’s most loved smartphone.

Which iPhone is right for you?

iPhone 11 Pro

  • All-new triple-camera system (Ultra Wide, Wide, Telephoto)
  • Up to 20 hours of video playback2
  • Water resistant to a depth
    of 4 metres for up to 30 minutes3
  • 5.8″ or 6.5″ Super Retina XDR display4

iPhone 11

  • All-new dual-camera system (Ultra Wide, Wide)
  • Up to 17 hours of video playback2
  • Water resistant to a depth
    of 2 metres for up to 30 minutes3
  • 6.1″ Liquid Retina HD display4

iPhone X R

  • Single-camera system
  • Up to 16 hours of video playback2
  • Water resistant to a depth
    of 1 metre for up to 30 minutes3
  • 6.1″ Liquid Retina HD display4

iPhone 8

  • Single (Wide) or dual-camera system (Wide, Telephoto)
  • Up to 14 hours of video playback2
  • Water resistant to a depth
    of 1 metre for up to 30 minutes3
  • 4.7″ or 5.5″ Retina HD display

iPhone 11 or iPhone 11 Pro?

Get a quick take on the differences

Only iPhone.

No other phone is like iPhone.

Learn more

Memoji your face. Find any photo. Drive undistracted. Reply with a thumbs-up. Locate a lost iPhone. Magnify text. Get enough sleep. FaceTime 31 friends.