Why Apple Watch

It’s the ultimate device for a healthy life.

Apple Watch can do what your other devices can’t because it’s on your wrist. When you wear it, you get a fitness partner that measures all the ways you move, meaningful health insights and a connection to the people and things you care about most. And it’s always just a glance away.

Track workouts, stay healthy and meet your fitness goals with your Apple Watch. It’s the fitness partner that fits on your wrist.

Move. Exercise. Stand.

Track all the ways you’re active.

Activity rings show your daily activity. Make it your goal to close them every day. To keep you motivated, there are awards, personalised coaching and Activity competitions.

A healthy number of workouts.

From strength training to Pilates, HIIT to yoga, Apple Watch tracks all your favourite ways to work out — with the metrics you most want to see.

Make a splash with your watch.

Apple Watch is rated water-resistant to 50 metres.1 Perfect for swimming, surfing or water-balloon fights. Quick, duck!

Apple Fitness+

Fitness for all, powered by Apple Watch.

Introducing the first fitness experience powered by Apple Watch. With 11 workout types from five to 45 minutes. New guided meditations. Personal metrics from your Apple Watch synced to your iPhone, iPad and Apple TV. And new workouts every week, all set to music from your favourite artists. Get three months on us when you buy an eligible Apple Watch.2

Learn more about Apple Fitness+

Wear your watch to bed and Apple Watch can track your sleep. It’s always looking out for you.

It has your heart in mind.

Unusually high or low heart rates and irregular heart rhythms (known as arrhythmias) could be signs of a serious condition.3 But many people don’t recognise the symptoms, so the underlying causes often go undiagnosed. Notifications in the Heart Rate app will alert you to these irregularities so you can take action.

Learn more about heart health notifications

You snooze. You win.

The Sleep app doesn’t just track your sleep. It works with your iPhone to help you create a schedule and bedtime routine so you can meet your sleep goals.

Get help when you need it.

Apple Watch can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.4 You can also get immediate help in an emergency — even when you’re travelling internationally — by pressing and holding the side button.5

Log in to your noggin.

Good health means not just exercising your body, but also training your mind. The new Reflect feature brings more mindfulness into your life as you focus on a short, thought-provoking theme. And the updated Breathe feature helps you focus, centre and connect.

Stay well versed in your wellness.

Apple Watch has apps that help you focus on your overall health and wellness by letting you easily track your menstrual cycle6, protect your hearing from loud sounds and get reminders to wash your hands.

Only on Series 7

Blood oxygen. Key to your wellness.

Apple Watch Series 7 features an advanced sensor and app to measure your blood oxygen levels, an important indicator of your overall wellness.7

Learn how to use the Blood Oxygen app

Only on Series 7

ECG on your wrist. Any time, anywhere.

With the ECG app, Apple Watch Series 7 is capable of generating an ECG similar to a single-lead electrocardiogram.8 It’s a momentous achievement for a wearable device that can provide peace of mind for you.

Learn how to use the ECG app

It keeps you connected to the people and things you care about mostwith text messages, calls, music and more..

Stay in touch with a tap.

Text, make calls and listen to music with ease. And with available cellular, you can do it all without your phone.9 It makes leaving your phone behind something you can do on purpose.

Express yourself.

Composing messages is easy on Apple Watch. Use dictation, Scribble and emoji all at once. Then spice it up with a GIF from #images or a personal photo of your own. Wish you could just type your message? Now you can with the new QWERTY keyboard on Apple Watch Series 7.

Stream millions of songs with Apple Music.

Apple Music gives you a music collection that goes everywhere you do.10 And with Apple Podcasts and Audiobooks, you’ll always have something to listen to.

Put your money where your wrist is.

Store your credit, debit and prepaid cards in the Wallet app, then use Apple Pay to buy almost anything — quickly and securely — with just a double click of the side button.11

Hey Siri. Do everything for me.

Find directions, figure out what song is playing or even get a language translation just by raising your wrist and asking.

Improve your sense of direction.

With Maps, you can find driving, walking or public transport directions to wherever you’re going, and get a tap on the wrist when it’s time to turn.

Tap into thousands of apps with the App Store.

The App Store on Apple Watch lets you find and download apps straight to your watch without having to take out your iPhone.

Control music on your iPhone, ping your iPhone to locate it or unlock your Mac — all with your Apple Watch. It’s well acquainted with all your Apple devices.

No more hide-and-seek with your phone. Or AirPods. Or …

Ever lost your phone knowing it’s probably a few metres away? The Find Devices app helps you quickly locate your lost Apple devices. And the Find Items app helps you find belongings connected to an AirTag. All from your wrist.

Have everything under remote control.

You can use Apple Watch as a remote control for music on your phone, to snap a picture on your iPhone camera or to control your Apple TV. It’s the remote that’s impossible to lose.

The key to unlocking your Mac.

Just having your watch on is enough to unlock your Mac. All you have to do is be next to your computer when you wake it up. No password necessary.

With many customisation options, It’s easy to make it yours.

Change your watch band. Change your look.

Watch bands come in many different styles, materials and colours. You can swap them in seconds, making it easy to find the right look for the right moment.

There’s a face for that.

Whether you like your watch face minimal or full of information, you can customise it to be exactly how you want it.

Find faces. Share them too.

Discover the perfect watch face for whatever you’re into on the App Store or online. And share faces with friends via text message or email.

Apple Fitness+

Get three months on us when you buy an eligible Apple Watch.2

Apple Watch Studio

Any case. Any band.
Any style you want.

Which Apple Watch
is right for you?

Apple Watch
Series 7


45-mm or 41-mm


Most crack-resistant
front crystal

Certified IP6X dust-resistant1

Always-On Retina display
Nearly 20% larger than
Apple Watch SE

Over 50% larger
than Series 3

Blood Oxygen app7

ECG app8

High- and low-heart-rate notifications

Irregular heart
rhythm notification3

Emergency SOS4

emergency calling5

Fall detection

Available cellular9

Apple Watch


44-mm or 40-mm




Retina display
Over 30% larger
than Series 3



High and low-heart-rate

Irregular heart
rhythm notification3

Emergency SOS4

emergency calling5

Fall detection

Available cellular9

Apple Watch
Series 3


42-mm or 38-mm




Retina display



High- and low-heart-rate

Irregular heart
rhythm notification3

Emergency SOS4




Compare all models Shop Apple Watch