Everyone Can Create

A collection of project guides that bring creative expression to every subject.

The projects in the Everyone Can Create guides teach students to develop and communicate ideas through video, photography, music and drawing. And they help ignite creativity by giving teachers fun and meaningful ways to bring these skills into any lesson, at any age level.

Download the project guides

Why creativity matters.

After 40 years working alongside educators, we’ve seen — and research has shown — that creative expression leads to deeper student engagement. And when students are more engaged, they take more ownership of their learning. Students become better problem solvers, communicators and collaborators. They explore more and experiment more. They tell richer stories and find their own unique voices. They stretch their imaginations and make connections they might not otherwise make — and they carry these skills through everything they do in school. And beyond.

See what real students have to say

Find the creative genius in every student.

Every student learns differently, finds inspiration in different places and communicates ideas uniquely. Designed with the help of educators and creative professionals, Everyone Can Create includes four project guides that introduce the fundamental skills and techniques of video, photography, music and drawing. Students use free apps available on any iPad and take advantage of the built-in camera, microphone, speakers, Multi-Touch display and Apple Pencil. And an all-new Design Workbook helps them develop critical skills as they work through the phases of the creative process in building a final project.


Drawing encourages the mind to observe the world more closely, and consider how things are put together and how they work. It lets students articulate concepts that exist only in their imaginations, in ways words can’t. Students will learn skills like balance and symmetry, and explore different types of lines, shapes, shading, colour and texture. So they can create word art, doodles, portraits and logo designs.


By examining and capturing photos, students can better understand the realities of the world around them. Using the iPad camera and the Photos app, they’ll learn to identify and frame compelling subjects, experiment with light and shadow, and explore all aspects of composition — from point of view to depth to symmetry. They’ll use a variety of techniques to capture scenes, take a portrait or compose a collage.


Video gives students a powerful means of interpreting ideas, expressing their thoughts, and informing, influencing and inspiring their audience. Using the iPad cameras and Clips or iMovie, students will learn about composition, lighting, camera angles, pacing and how to establish setting, to construct strong narratives through documentaries, live events and short films.


Songs tell and enrich stories. Learning the building blocks of verses, choruses and bridges from songs you’re already familiar with builds confidence in creating music of your own. Students will learn to create and sample beats, arrange tracks and record vocals. They’ll learn chord structure, drum beats and song composition, so they can open up new ways to convey themes and ideas in their storytelling.

Build creative expression into every lesson.

Everyone Can Create comes with teacher guides designed to help infuse creativity at every age level. The guides for early learners and older students include over 300 lesson ideas to add engaging projects in maths, science, literacy, literature, history, social studies and coding. Tools for lesson integration strategies help teachers bring these projects into the lessons they already teach. Grading rubrics support teachers in evaluating and assisting work across creative mediums. And a Design Workbook helps students work through the creative process to take the skills they’ve learned in the Everyone Can Create project guides and develop a story that’s uniquely theirs.

Be inspired by champions of creativity around the world.

Follow @AppleEdu and #EveryoneCanCreate