iPhone

New

Lots to love.
Less to spend.

Starting at NZ$799.

Buy

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iPhone 11

Just the
right

amount
of
everything.

Buy

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iPhone 11 Pro

Pro cameras.
Pro display.
Pro performance.

Buy

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Which iPhone is right for you?

iPhone 11 Pro

  • Triple-camera system (Ultra Wide, Wide, Telephoto)
  • Up to 20 hours of video playback1
  • Water-resistant to a depth of 4 metres for up to 30 minutes2
  • 5.8- or 6.5-inch Super Retina XDR display3

iPhone 11

  • Dual-camera system (Ultra Wide, Wide)
  • Up to 17 hours of video playback1
  • Water-resistant to a depth of 2 metres for up to 30 minutes2
  • 6.1-inch Liquid Retina HD display3

iPhone SE

  • Single-camera system
    (Wide)
  • Up to 13 hours of video playback1
  • Water-resistant to a depth of 1 metre for up to 30 minutes2
  • 4.7-inch Retina HD display3

iPhone X R

  • Single-camera system
    (Wide)
  • Up to 16 hours of video playback1
  • Water-resistant to a depth of 1 metre for up to 30 minutes2
  • 6.1-inch Liquid Retina HD display3

Featured Accessories

Make them yours.

Personalise your AirPods with free engraving. Only at Apple.

Free delivery

And free returns. See check‑out for delivery dates.

Learn more

Apple Store app

The easiest way to buy your new iPhone is from your current iPhone.

Download

What makes an iPhone an iPhone?

iOS 14

Looks brand new.
Feels like home.

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Only iPhone

No other phone is like iPhone.

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How to shoot on iPhone

We believe that everyone can take great photos. Explore some tips and techniques to help you take even better ones.

Learn more

Get more out of your iPhone.

Coming later this year

Apple One

Bundle four Apple services. And enjoy more for less.

Apple TV Plus

Get one year of Apple TV+ on us
when you buy an eligible iPhone.4

Try it for free Learn moreabout Apple TV Plus

Apple Music

70 million songs. Try three months on us.

Try it for free5

Learn more

Apple Arcade

Calling all gamers.

Hundreds of worlds. Zero ads.

Try it for free6

Learn more

Coming later this year

Fitness+

Introducing new fitness experience powered by Apple Watch. Try world-class video workouts on your iPhone, iPad and Apple TV.

Learn more