PRESS RELEASE 11 September 2019

Apple unveils Apple Watch Series 5

Featuring an Always-On Retina Display and Built-In Compass

Two Apple Watch Series 5 watches.
Apple Watch Series 5.
Cupertino, California — Apple today announced Apple Watch Series 5, debuting an Always-On Retina display that never sleeps, so it’s easy to see the time and other important information, without raising or tapping the display. New location features, from a built-in compass to current elevation, help users better navigate their day. Combined with the power of watchOS 6, users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends.
“We’ve seen Apple Watch have a meaningful impact on our customers’ lives and we’re excited to deliver even more capabilities with Apple Watch Series 5 and watchOS 6,” said Jeff Williams, Apple’s chief operating officer. “The seamless integration of new hardware and software delivers an enhanced experience that makes it even easier to stay active and connected to the people and information users care about.”
Starting today, Apple Watch Series 5 (GPS) is available to order in 41 countries and regions and Apple Watch Series 5 (GPS + Cellular) is available to order in 22 countries and regions. Both models will be available in stores beginning Friday, 20 September.
Apple Watch Series 5 on a cyclist’s wrist.
The Always-On Retina display makes it easier to see the time and relevant metrics during workouts.

Always-On Retina Display

Apple Watch Series 5 features an innovative new display that allows the time and important information to remain visible at all times. Each watch face has been carefully optimised for the new display and to preserve battery life, the screen intelligently dims when a user’s wrist is down and returns to full brightness with a raise or a tap. Several advanced technologies work together to deliver this new feature, including the industry’s only low-temperature polysilicon and oxide display (LTPO), ultra-low power display driver, efficient power management integrated circuit and new ambient light sensor. This combination of hardware innovation and incredible software design allows Apple Watch Series 5 to offer all-day 18-hour battery life.1
A gif demonstrating the dimming feature on Apple Watch Series 5.
The screen intelligently dims and brightens with the motion of the wrist.


Updated location features on Apple Watch Series 5 provide customers with greater navigation tools to use throughout the day. The new built-in compass and updated Maps app allow users to see which way they are facing. With Apple Watch Series 5, customers can use the new Compass app to see heading, incline, latitude, longitude and current elevation. Users can even add one of three new Compass complications to their watch face to see direction at a glance.

watchOS 6

Additional health and fitness features come with watchOS 6, including the new Cycle Tracking app, which gives customers the ability to log important information related to their menstrual cycles, and see predicted timing for their next period and fertile windows using the convenience of Apple Watch.2 The Noise app helps users understand the ambient sound levels in environments such as concerts and sporting events that could negatively impact hearing, and Activity Trends on iPhone provides a long-term view of their activity patterns to help them understand their progress. watchOS 6 also brings dynamic new watch faces, including Meridian, Modular Compact and Solar Dial, which can be easily customised for quicker access to favourite apps.

Apple Watch Studio

For the first time, Apple Watch customers can enjoy a more personalised experience when purchasing Apple Watch Series 5 from and in the Apple Store app.3 Exclusively at Apple, the new Apple Watch Studio gives customers the opportunity to pick their preferred case and band combination to create a look that is uniquely their own.4
A person holding the new Apple Watch Series 5.
Customers can now pick their preferred case and band combination.

Apple Watch Lineup

The aluminium case in silver, gold and space grey is now made for the first time from 100 percent recycled 7000 series aluminium. This spring, a new sport loop and a wide range of great new band colours are also available, which work with any generation of Apple Watch.
Apple Watch Nike features a new watch face inspired by the classic Nike Windrunner jacket design, accompanied by new colours of the Nike Sport Band and reflective Nike Sport Loop.
Pricing and Availability
  • Apple Watch Series 5 (GPS) starts at RRP NZ$729 inc. GST. The popular Series 3 (GPS), with built-in GPS, optical heart rate sensor and water resistance, starts at a new low price of RRP NZ$349 inc. GST.
  • Apple Watch Series 5 (GPS) is available to order today from and in the Apple Store app, with availability beginning Friday, 20 September in the US, Puerto Rico, the US Virgin Islands and 38 other countries and regions.
  • Apple Watch Nike is available to order today from and in the Apple Store app, with availability beginning Friday, 4 October in the US, Puerto Rico and more than 51 other countries and regions. For more information, visit .
  • New Apple Watch bands are available to order today from and in the Apple Store app, with availability beginning Friday, 20 September.
  • watchOS 6 will be available for Apple Watch Series 3 and later on 20 September and for Apple Watch Series 1 and 2 later this spring. 
  • Customers can get up to two years of technical support and accidental damage coverage with AppleCare+. 
  • Customers who buy Apple Watch from Apple will be offered free Personal Setup online5 to help set up and personalise their new Apple Watch with calendars, notifications, apps and more.

Images of Apple Watch Series 5

    1 Battery life varies by use.
    2 Fertile window predictions should not be used as a form of birth control.
    3 Not available in all countries.
    4 Combinations can be made within collections only.
    5 In most countries.

Press Contacts

Loren Helmrich


+61 2 8987 8684

Alex Waldron


+61 2 8987 8670