Why is the price so absurdly high?

Lightning Digital AV Adapter

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  • This cable has a proprietary chip inside - it's not just a simple cable. Some users say the older, pre-lightning cable worked better at high resolutions than this new lightning one, but I cannot confirm, only having jumped onto the Apple wagon (with lightning connections) in the past year. Price-wise, I'd agree that it's a bit high (but am willing to pay as long as it works flawlessly).

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