11 reasons Mac means business.

Reason #1

One seriously powerful chip.

The Apple M1 chip changes everything. Custom technologies. Blazing-fast processing. And incredible power efficiency. In short, it’s a breakthrough for breakthroughs.
For your entire team.

The Apple M1 chip (PDF)

Reason #2

See reason #1.

It’s that powerful. Supercharged by the Apple M1 chip, MacBook Air is up to 3.5x faster than before.1 Multitask across projects, analyze spreadsheets while you video conference, and crush even the most performance-heavy tasks.

Reason #3

Our longest battery life.

With jaw-dropping battery life — up to 18 hours — MacBook Air delivers the power to work where, how, and for as long as you want.2

18 hours

Reason #4

Mac works
with IT.

Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management.

Learn more about IT

Reason #5

Mac works for companies without IT.

Mac is intuitive to use and easy to manage. Simple setup and Apple’s Migration Assistant help you get Mac up and running quickly. And its reliable hardware won’t let you down, so it’s perfect for companies with or without dedicated IT support.

Reason #6

Mac costs less
in the long run.

With fewer support tickets, less software needed, and higher residual value, the savings add up.3

Forrester TEI Study [PDF]

Reason #7

The most innovative companies run on Mac.

84 percent of the world's top innovators, such as Salesforce, SAP, and Target deploy Mac at scale.4

Reason #8

Zoom.Box.OmniPlan.Outlook.Slack.Quip.Excel. And so much more.

All the business apps you need run beautifully on Mac — from Microsoft 365 and Google Workspace to SAP and Dropbox.5 And thanks to the Apple M1 chip, popular iPhone and iPad apps for work can now run on Mac, too.

Learn more about apps for work

Reason #9

Security’s
built right in.

Mac is the most secure personal computer on the planet, thanks to built-in features like hardware-verified secure boot, on-the-fly encryption, Touch ID, and Gatekeeper.

Learn more about Apple security

Reason #10

Mac iPhone.

Mac feels just like the Apple devices employees know and love — and they all work together seamlessly. Copy and paste across devices. Extend your screen. And pick up calls anywhere.

Learn how Apple devices work together

Reason #11

It’s a pleasure to work with.

Give your team the devices they love and let them get down to business.

Learn about employee choice

There’s a Mac for every job.

MacBook Air
Power and value.
Connected at the chip.

13.3-inch Retina display6

Powered by the Apple M1 chip

Up to 18 hours of battery life2

Learn more

MacBook Pro 13”
Mac performance
goes pro.

13.3-inch Retina display6

Powered by the Apple M1 chip Intel Core i5 or i7 available

Up to 20 hours of battery life7

Learn more

MacBook Pro 16”
Go big.
For big
beautiful work.

16-inch Retina display6

Intel Core i7 or i9 available

Up to 11 hours of battery life8

Learn more

iMac 24”
The powerful,
do‑it‑all desktop.

4.5K Retina display

Powered by the Apple M1 chip

Up to 16GB unified memory

Learn more

Resources

AppleCare Professional Support

Learn more

Deployment and Management Guide

Learn more (PDF)

Employee Choice Guide for IT

Learn more (PDF)

Platform Security Guide

Learn more (PDF)

A Smart
Investment

Learn more (PDF)