Why does this bracelet cost more than the entire watch series 3?

I am trying to understand why this band cost more than the watch itself with a regular watch band. I can buy Citizen Eco Drive for approx 3-5 hundred dollars. I understand it is proprietary but does that truly mean a 11-13x markup from a band that can be bought at Target for $39.99?

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1 Answer from the Community

  • When you see and use this strap you will understand why it is this price.

    It is so comfortable, light and secure you will hardly notice it.

    Hope this helps

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