What cable do I need to listen to my iphone 6+ on my car stereo thru the USB?

I went back to the guy who installed the Pioneer stereo in my car and he told me a need a certain cable to be able to listen to Music and to charge thru the Pioneer unit. I tried a Lightning to USB cable and it does not work.
Thanks

Lightning to USB Cable (1 m)

Lightning to USB Cable (1 m)

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