Apple is constantly improving the built-in technologies designed to keep your personal information safe.
High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.
Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.
Use the sitemap to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch, and more.
Get $70 - $365 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
Get $70 - $365 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
Get $70 - $365 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get $70 - $365 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 9, and Apple Watch SE.
HomePod mini. A smart speaker with room-filling sound. An intelligent assistant that helps you control your smart home. 100% private and secure.
HomePod mini delivers room-filling sound, is an intelligent assistant, and helps you control your smart home. View all technical specifications.
View all technical specifications for Apple Watch SE.
Learn about the Apple privacy technologies and controls designed to keep your devices and data secure.
Apple device owners an easy way to meaningfully improve their privacy when browsing the internet. Using Private Relay Private Relay is simple to use. iCloud...
https://www.apple.com/privacy/docs/iCloud_Private_Relay_Overview_Dec2021.PDF
View all technical specifications for Apple Watch Ultra 2.
Wallet is an app that can store your credit and debit cards, transit cards, event tickets, car keys, driver's license or state ID, and more.
Apple TV 4K. Our best audio and video quality. Dolby Vision, HDR10+, and Dolby Atmos. Works seamlessly with Apple devices, services, and smart home.
High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.
View the tech specs for Apple TV 4K and the Siri Remote — including size, weight, capacity, ports, and more.
View all technical specifications for Apple Watch Series 9.
The 27-inch 5K Retina Studio Display is the perfect Mac creative partner — with a 12MP Ultra Wide camera, three studio-quality mics, and six speakers.
Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.
Apple Pay is a safe, secure, and private way to pay. And Apple Pay Later gives you the flexibility to pay over time for purchases on iPhone or iPad.
See how Apple products and apps help healthcare providers streamline their work, deliver better care, and conduct medical research.
Get $30 - $630 off iPhone 13 when you trade in an iPhone 7 or newer. 0% financing available. Buy now with free shipping.
AirPods feature high-quality sound, voice-activated Siri, an available wireless charging case, and free personalized engraving.
Find out where you can buy an iPhone, how you can prepare for your iPhone arriving, how to activate your iPhone and how to transfer your numbers.
Shopping on the Apple Site lets you take advantage of exclusive features such as iPod engraving, Mac customisation and certified refurbished products.
Find out how to review your Apple Store shopping experience, why we recommend enabling cookies, and why your online transaction with Apple is safe.
Find out what your order status message means, view or change your current orders, and find out what you can do on the self service website.