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Browse the top free apps on iTunes, then download them to use on your computer, iPad, iPhone, or iPod.

Browse the top apps on iTunes, then download them to use on your computer, iPad, iPhone, or iPod.

Apps that delight. Books that captivate. Videos that inspire. A world of learning possibilities awaits in every iPad.

Promote your app at the top of App Store search. With Search Ads you pay only for results, no minimum spend. Get started in a few easy steps....

The Apple TV app puts your favorite movies and shows in one convenient place. And it’s already on your iPhone, iPad, and Apple TV....

iPod touch is ultrathin and colorful, plays music and video, rules games, runs apps, makes video calls, takes amazing photos, and shoots HD video....

Gift Card App Store & iTunes Gift CardA wonderful gift to give. They’ll get apps, books, music, TV shows, and more with an App Store & iTunes Gift Card. Available in an all-new card design and a variety...

Apple TV has select movies and shows in 4K HDR. Live sports and news. Features the Apple TV app. And works with a wide variety of accessories....

and you — even more capable. Get hands-on tips for using the all-new Dock, enhanced multitasking, the powerfully simple Files app, and more. Watch the films Over a million apps designed for iPad. The App...

iTunes is the world’s best way to play — and add to — your collection of music, movies, TV shows, apps, audiobooks, and more. Right on your Mac or PC....

Diversity leads to innovation. So we encourage our employees, app developers, and suppliers to bring their perspectives and ideas to work every day....

Apple TV 4K lets you watch movies and shows in 4K HDR. Offers great content from top apps. And comes with the Apple TV app....

Learn about the features for marketing your app in App Store search and what’s important to get results.

Find help, advice and useful tips for getting results with Search Ads in the App Store.

audible commands in the Camera app. (iPhone) One face. Small face. Focus lock. [Camera app shutter sound] Cut to a close-up of a woman’s hand holding an iPhone. She opens the Home app and taps the Good...

Find requirements and guidelines for advertising with Apple Search Ads in the App Store.

Find requirements and guidelines for advertising with Apple Search Ads in the App Store.

Sierra also refines the features and apps you use every day. It’s macOS at its highest level yet. Get a boost with new technologies. macOS High Sierra introduces new core technologies that improve the most...

Promote your apps on App Stores in the U.S., UK, Australia, New Zealand, Canada, Mexico and Switzerland.

Get reports and insights into your Search Ads campaign performance in the app Store.

Notifications Leave your phone at home and still get alerts from your favorite apps. Ultimate Sports Watch Take your workouts further. Cellular Stay in touch while you work out. GPS and Altimeter See how far...

Find requirements and guidelines for advertising with Apple Search Ads in the App Store.

iCloud keeps all your photos, documents, apps, notes, contacts, and more safe, secure, and accessible. Automatically.

the time in both digital and analog styles. You can launch the Nike+ Run Club app directly from the face by tapping the complication. Nike Sport Loop. One size fits you. A new companion to the Nike Sport...

Apple Pay lets you make secure purchases in stores, in apps, and on the web. And now send and receive money from friends and family right in Messages....

macOS is designed to take full advantage of the capabilities in every Mac. It’s easy to use, comes with amazing apps, and helps protect your data....

With apps to help employees stay active, healthy, and productive, Apple Watch will seamlessly integrate with your company’s wellness program....

solving. We created the comprehensive Everyone Can Code curriculum with lessons on iPad and Mac, teacher guides, and apps to make it easy to teach coding in your classroom. Because we believe coding isn’t...

iTunes is the world’s best way to play — and add to — your collection of music, movies, TV shows, apps, audiobooks, and more. Right on your Mac or PC....

macOS High Sierra brings new forward-looking technologies and enhanced features to your Mac. It’s macOS at its highest level yet.* Learn more about macOS Great built-in apps for work and play. Every new...