Apple Press Info

Apple Sells Three Million iPads in Three Days

Wi-Fi Only Models of New iPad mini & Fourth-Generation iPad Double Previous First Weekend Sales

CUPERTINO, California — 6 November, 2012 — Apple® today announced it has sold 3 million iPad® devices in just three days since launching its iPad mini and fourth-generation iPad with Retina display — doubling the previous first-weekend sales milestone of 1.5 million third-generation iPad with Wi-Fi models in March this year. The Wi-Fi + Cellular versions of both iPad mini and iPad with Retina display will ship in a few weeks in the US, and in Singapore and many more countries later this year.

“Customers around the world love the new iPad mini and fourth-generation iPad,” said Tim Cook, Apple’s CEO. “We set a new launch-weekend record and practically sold out of iPad mini. We're working hard to build more quickly to meet the incredible demand.”  

iPad mini features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and iSight® cameras, ultrafast wireless performance* and an incredible 10 hours of battery life.** The fourth-generation iPad features a gorgeous 9.7-inch Retina™ display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance.*

Both iPad mini and iPad with Retina display are available in 34 countries including Singapore, the US, Australia, Canada, France, Germany, Hong Kong, Japan, New Zealand, South Korea and the UK, and will be available in many more countries later this year, including mainland China. Demand for iPad mini exceeded the initial supply and while many pre-orders have been shipped to customers, some are scheduled to ship later this month.

Pricing & Availability
iPad mini with Wi-Fi comes in either white and silver or black and slate, and is available for a suggested retail price of S$448 for the 16GB model, S$578 for the 32GB model and S$708 for the 64GB model. The Wi-Fi–only iPad with Retina display is available in black or white for a suggested retail price of S$658 for the 16GB model, S$788 for the 32GB model and S$918 for the 64GB model. Both iPad mini and iPad with Retina display are available from the Apple Online Store ( and selected Apple Authorised Resellers.

iPad mini with Wi-Fi + Cellular and fourth-generation iPad with Wi-Fi + Cellular will be available in Singapore later this year. iPad mini with Wi-Fi + Cellular will be offered for a suggested retail price of S$618 for the 16GB model, S$748 for the 32GB model and S$878 for the 64GB model. Fourth-generation iPad with Wi-Fi + Cellular will be offered for a suggested retail price of S$828 for the 16GB model, S$958 for the 32GB model and S$1,088 for the 64GB model. Additionally, iPad 2 is available for a suggested retail price of S$528 for the 16GB Wi-Fi model and just S$698 for the 16GB Wi-Fi + 3G model, in stores that already sell these models.

*Network speeds are dependent on carrier networks. Check with your carrier for details.
**Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
David Sims
+61 2 8987 8674

Fiona Martin
+61 2 8987 8230

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Multi-Touch, FaceTime, iSight and Retina are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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