Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.

https://www.apple.com/sg/newsroom/2026/09/introducing-apple-watch-series-12-with-the-all-new-health-sensing-system/

Apple 2030 is our plan to cut emissions with recycled materials, renewable energy, lower-carbon transport and balancing the rest with carbon credits.

https://www.apple.com/sg/environment/

Compare features and technical specifications for iPhone Duo, iPhone 18 Pro, iPhone Air, iPhone 17, iPhone 17e and many more.

https://www.apple.com/sg/iphone/compare/

View our product recycler guides to see how we maximise recovery of resources.

https://www.apple.com/sg/recycling/recycler-guides/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/sg/airpods-pro/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/sg/airpods-max/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/sg/airpods-5/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/sg/airpods/compare/

With CarPlay, get directions, play music and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.

https://www.apple.com/sg/ios/carplay/

Apple today announced AirPods 5, delivering the industry’s best Active Noise Cancellation in an open-ear design and even better sound quality.

https://www.apple.com/sg/newsroom/2026/09/apple-introduces-airpods-5-with-best-in-class-open-ear-active-noise-cancellation/

iOS 27 with all-new Siri AI powered by Apple Intelligence and new features for a more responsive, delightful experience.

https://www.apple.com/sg/os/ios/

feature Ask to Join Networks was turned off. Video Playback Tests Testing conducted by Apple in July 2026 using pre‑production iPhone 18 Pro, iPhone 18 Pro ...

https://www.apple.com/sg/iphone/battery.html

Designed for Apple Intelligence. Discover iPhone Duo, iPhone 18 Pro, iPhone Air, iPhone 17 and iPhone 17e.

https://www.apple.com/sg/iphone/

View all technical specifications for AirPods Pro 3.

https://www.apple.com/sg/airpods-pro/specs/

Starting Saturday, September 12, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max.

https://www.apple.com/sg/newsroom/2026/09/get-ready-to-experience-iphone-18-pro-the-new-apple-watch-lineup-and-airpods-5/

AirPods Pro 3 — The world’s best in-ear Active Noise Cancellation, heart rate sensing during workouts and an improved hearing health experience.

https://www.apple.com/sg/airpods-pro/

AirPods 5. Active Noise Cancellation for an immersive experience. Redesigned acoustic architecture for richer sound. Hands-free access to Siri AI.

https://www.apple.com/sg/airpods-5/

View all technical specifications for AirPods 5.

https://www.apple.com/sg/airpods-5/specs/

iPhone 17. Center Stage front camera. Latest-generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colours.

https://www.apple.com/sg/iphone-17/

View all technical specifications for AirPods Max 2.

https://www.apple.com/sg/airpods-max/specs/

The ultimate over-ear listening experience — in five vibrant colours and with up to 1.5x more Active Noise Cancellation than the previous generation.

https://www.apple.com/sg/airpods-max/

Save on a new Apple Watch Ultra 4 when you trade in an eligible device. Learn more about Apple Trade In at apple.com.

https://www.apple.com/sg/shop/buy-watch/apple-watch-ultra

Save on a new Apple Watch Series 12 when you trade in an eligible device. Learn more about Apple Trade In at apple.com.

https://www.apple.com/sg/shop/buy-watch/apple-watch

Apple’s latest software updates introduce Siri AI and deliver helpful new Apple Intelligence features.

https://www.apple.com/sg/newsroom/2026/09/major-updates-for-apples-software-platforms-are-now-available/

Save on a new Apple Watch Hermès Ultra 4 when you trade in an eligible device. Learn more about Apple Trade In at apple.com.

https://www.apple.com/sg/shop/buy-watch/apple-watch-hermes-ultra

Save on a new Apple Watch Hermès Series 12 when you trade in an eligible device. Learn more about Apple Trade In at apple.com.

https://www.apple.com/sg/shop/buy-watch/apple-watch-hermes

Compare specs for the latest Apple Watch models: Apple Watch Ultra 4, Apple Watch Series 12 and Apple Watch SE 3.

https://www.apple.com/sg/watch/compare/

iPhone 17e. Durable Ceramic Shield 2. Long battery life. 48MP camera. 256GB storage. A19 chip. iOS 26. Built for Apple Intelligence.

https://www.apple.com/sg/iphone-17e/

View all technical specifications for Apple Watch Series 12.

https://www.apple.com/sg/apple-watch-series-12/specs/

It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.

https://www.apple.com/sg/iphone/switch/