Spotlight: How Customer Needs Drive Growth at Hegen

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Join Yvon Bock, founder and CEO of baby care brand Hegen, to discover how a deep understanding of parents’ needs reshaped the breastfeeding experience. In this Made for Business session, explore how research and innovation drive their product line, from pioneering feeding solutions to brand storytelling. You’ll also learn how Hegen uses Apple technology to bring these insights to life.

For sessions with amplified sound, hearing loop technology is available on request.

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Only parents and legal guardians of minors, and those 18 years and over should register. By registering, you consent to the processing of your personal data by Apple and third parties involved in providing the session for reserving your spot, communicating reminders, and facilitating your participation in this session in accordance with Apple’s Privacy Policy. The session may include celebrating your work. You acknowledge that any content you share during the session may be collected and presented to all participants as part of the session experience. Your choice to share content is entirely voluntary.

To learn more about privacy at Apple, visit Apple’s Privacy Policy.

HegenMother and Baby Care Brand

Hegen creates innovative products that simplify the way breast milk is expressed, stored and fed to babies. The brand also provides lactation consultants and education to support new parents on their journey.

Connect with Hegen

Yvon BockFounder, CEO and Author

Inspired by her own breastfeeding challenges, Yvon Bock founded Hegen to provide solutions to the problems many parents commonly face. In 2023, she was named Singapore’s EY Entrepreneur Of The Year.

Connect with Yvon Bock

Made for Business

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