Now through 12/2, get an Apple Gift Card up to $75 when you buy an eligible iPhone with a one-time payment.°°

Get up to $514 in bill credits.Δ
 
Save up to $800 after trade-in.footnoteº
Offer eligible

Buy iPhone 15

Frequently Asked Questions

  • An eSIM is a digital SIM that eliminates the need for a physical SIM card. With eSIM, you can quickly and easily transfer an existing cellular plan or get a new cellular plan, all digitally. You can even store multiple eSIMs on the same device and use two phone numbers at the same time. And it’s more secure - someone can’t remove the physical SIM card if your iPhone is lost or stolen. In just a few simple steps, you are ready to make calls, send messages, and browse the web. Learn more (Opens in a new window)  about eSIM.

    * Use of eSIM requires a wireless service plan. Not all carriers support eSIM. Use of eSIM in iPhone may be disabled when purchased from some carriers. Check with your carrier for details and restrictions. Learn more (Opens in a new window)  about eSIM and carriers.
  • iPhone 15 models purchased in the U.S. or Puerto Rico don’t have a physical SIM tray and activate only using eSIM. You can activate your iPhone outside the country if your carrier supports eSIM. Learn more (Opens in a new window) about using eSIM while traveling.
  • Carrier-connected iPhone SE, iPhone 14, iPhone 15, iPhone 16, and iPhone 16 Pro models will arrive ready to activate with eSIM and can connect to your cellular voice and data service without a physical SIM card.

    If you completed the steps to authorize activation with AT&T, Boost Mobile, T-Mobile, or Verizon when you purchased your new iPhone online, it will arrive ready to use. Just turn it on and follow the onscreen instructions to set it up and activate with the carrier. To activate with eSIM, you will need Wi-Fi for setup.

    If you choose "Connect to a carrier later" when you buy your iPhone, you can activate with your service when you receive your device. If you're asked to transfer your SIM, follow the onscreen instructions to transfer service from your previous iPhone. To learn more, visit https://support.apple.com/kb/HT212780 (Opens in a new window) .

  • In most cases, yes. An iPhone purchased from apple.com (Opens in a new window)  is unlocked. Once your new iPhone is activated, it remains unlocked, which means you can use it with any network that provides service for iPhone. There are two exceptions: If you buy an iPhone with an AT&T Installment Plan, your iPhone will be locked to AT&T and will only work on the AT&T network for the term of your Installment Plan agreement. If you buy an iPhone through Boost Mobile Financing, it will be locked to Boost Mobile for the first 60 days after activation.
  • If you already have Apple Card and want to purchase your iPhone with Apple Card Monthly Installments, select it as your payment option during checkout. You’ll receive 3% Daily Cash back up front and pay for your new device over time, interest-free§ when you choose to check out with Apple Card Monthly Installments. If you don’t have Apple Card yet, you can apply for one in as little as a minute when you select Apple Card Monthly Installments as your payment option and use it for your purchase.

    Selecting AT&T, Boost Mobile, T-Mobile, or Verizon as your carrier is required at time of purchase.

    Learn more about Apple Card Monthly Installments (Opens in a new window)

    Customers in U.S. Territories should contact Goldman Sachs Bank USA for questions about installments.

  • Connectivity discounts are reflected in the advertised price of select iPhone models, and are available to customers who connect with select carriers at the time of purchase. The discount is not available for customers who choose to connect to a carrier later.
  • AT&T, Boost Mobile, T-Mobile, and Verizon are the national wireless carriers for iPhone in the United States, and they all offer 5G service. iPhone SE, iPhone 14, iPhone 15, iPhone 16, and iPhone 16 Pro are 5G capable. The Apple Store and apple.com (Opens in a new window)  sell these models for use on these networks.

    View the AT&T 5G coverage map (Opens in a new window) 

    View the Boost Mobile 5G coverage map (Opens in a new window) 

    View the T‑Mobile 5G coverage map (Opens in a new window) 

    View the Verizon 5G coverage map (Opens in a new window) 

  • The iPhone models for AT&T, Boost Mobile, T-Mobile, and Verizon are the same. If you choose to pay with an AT&T Installment Plan, your iPhone will be locked to the carrier. If you pay with Boost Mobile Financing, it will be locked to the carrier for the first 60 days. For details on network support, please see support.apple.com/en-us/HT204039 (Opens in a new window) .
  • Network connectivity and service plans for Apple Watch vary by network provider.*

    Learn more about which carriers support Apple Watch (Opens in a new window)

    * Apple Watch GPS + Cellular does not support international roaming. But you’ll still be able to complete a call to emergency services almost anywhere in the world. Just press and hold the side button on Apple Watch Ultra 2 (GPS + Cellular), Apple Watch Series 10 (GPS + Cellular), or Apple Watch SE (GPS + Cellular) models and you’ll be connected to the help you need, even if you’re nowhere near your iPhone.

  • All iPhone models are world phones, so you can use them almost anywhere. Whether you are a GSM or CDMA network customer, you can roam internationally on GSM networks in over 200 countries or regions around the world. If you financed your iPhone with your wireless carrier, contact them to verify that you can roam internationally.

    Availability of 5G and LTE data varies in some countries or regions and depends on carrier support for certain 5G and LTE radio frequencies. Contact your wireless carrier for more information regarding international roaming policies and rates.

    Information on iPhone support for 5G and LTE (Opens in a new window) 

  • Yes, iCloud makes moving your settings, photos, apps and documents to a new device seamless. Just sign in to iCloud when you set up your new device, access your previous device’s iCloud backup and you’ll be ready to go in minutes.

    Don’t have enough iCloud storage to complete a backup? iCloud will grant you enough temporary storage to make sure you can back up your device and get all your data transferred, free of charge (iOS 15 required).

    With Quick Start, you can restore your data and content to your new iPhone from your iCloud backup. For phones using iOS 12.4 or later, Quick Start offers the option of using device-to-device migration, allowing you to transfer all your data wirelessly from your current device to your new one.

    If you are switching from Android, you need to download the Move to iOS app first and follow the setup process on your new iPhone.

    To learn how to transfer data to your new iPhone, see support.apple.com/en-us/HT201269. (Opens in a new window) 

  • In most cases, an iPhone purchased from apple.com can be activated later. However, certain special deals or discounts may require preparation with the carrier at the time of purchase so that the phone arrives ready to use.
  • Yes. If you change your mind and no longer wish to keep your iPhone, you have the option to return it to us. The returned iPhone must be in good condition and in the original packaging, which contains all accessories, manuals and instructions. Returns are subject to Apple’s Sales and Refunds Policy.

Your new iPhone comes with so much more.

Apple TV+

3 free months of original films and series.°°°

Apple Fitness+

3 free months of workouts, from HIIT to Meditation.°°°

Apple Arcade

3 free months of incredibly fun, uninterrupted gameplay.°°°

Apple News+

3 free months of top stories from leading publications.°°°

Which iPhone is right for you?

iPhone 16 Pro — available in Desert Titanium, Natural Titanium, White Titanium and Black Titanium. New

iPhone 16 Pro

The ultimate iPhone.

From $999

6.9″ or 6.3″

Super Retina XDR display footnote ¹

ProMotion technology

Always-On display

Titanium with textured matte glass back

Action button

Apple Intelligence footnote 

A18 Pro chip
with 6-core GPU

Camera Control

Easier way to capture

Faster access to photo and video tools

Pro camera system

48MP Fusion | 48MP Ultra Wide | Telephoto

Super-high-resolution photos
(24MP and 48MP)

Next-generation portraits with Focus and Depth Control

48MP macro photography

Dolby Vision up to 4K at 120 fps

Spatial photos and videos

Latest-generation Photographic Styles

Up to

10x

optical zoom range

Dynamic Island

A magical way to interact with iPhone

Emergency SOS

Emergency SOS via satellite footnote 

Crash Detection footnote 

Roadside Assistance via satellite footnote 

Messages via satellite footnote 

Up to 33 hours video playback footnote ³

USB‑C

Supports USB 3 footnote 

Face ID

iPhone 16 — available in Ultramarine, Teal, Pink, White and Black. New

iPhone 16

A total powerhouse.

From $799  footnote **

6.7″ or 6.1″

Super Retina XDR display footnote ¹

Aluminum with
color-infused glass back

Action button

Apple Intelligence footnote 

A18 chip
with 5-core GPU

Camera Control

Easier way to capture

Faster access to photo and video tools

Advanced dual-camera system

48MP Fusion | 12MP Ultra Wide

Super-high-resolution photos
(24MP and 48MP)

Next-generation portraits with Focus and Depth Control

Macro photography

Spatial photos and videos

Latest-generation Photographic Styles

Up to

4x

optical zoom range

Dynamic Island

A magical way to interact with iPhone

Emergency SOS

Emergency SOS via satellite footnote 

Crash Detection footnote 

Roadside Assistance via satellite footnote 

Messages via satellite footnote 

Up to 27 hours video playback footnote ³

USB‑C

Supports USB 2

Face ID

iPhone 15—available in Pink, Yellow, Green, Blue, Black.

iPhone 15

As amazing as ever.

From $699  footnote **

6.7″ or 6.1″

Super Retina XDR display footnote ¹

Aluminum with
color-infused glass back

Ring/Silent switch

A16 Bionic chip with 5-core GPU

Advanced dual-camera system

48MP Main | 12MP Ultra Wide

Super-high-resolution photos
(24MP and 48MP)

Next-generation portraits with Focus and Depth Control

4x

optical zoom range

Dynamic Island

A magical way to interact with iPhone

Emergency SOS

Emergency SOS via satellite footnote 

Crash Detection footnote 

Roadside Assistance via satellite footnote 

Messages via satellite footnote 

Up to 26 hours video playback footnote ³

USB‑C

Supports USB 2

Face ID

iPhone SE—available in Midnight, Starlight, and (PRODUCT)RED.

Serious power. Serious value.

From $429

4.7″

Retina HD display footnote 

Aluminum
and glass

Ring/Silent switch

A15 Bionic chip
with 4-core GPU

Single-camera system

12MP Main

Portrait mode with Depth Control

1x

optical zoom range

Emergency SOS

Up to 15 hours video playback footnote 

Lightning

Supports USB 2

Touch ID