how do I enroll in the iPhone upgrade program upon checkout?

I select "join now" on the iPhone Upgrade Program hyperlink and it redirects me to buying an iPhone 7. I add it to my cart, and upon checkout, there is no enrolling option for the Upgrade Program, it simply asks for a credit card, financing through Barclay, or an Apple Store Gift card as means of payment. How do we definitively enroll online? Seriously? Is there a tutorial?

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