Sneaker Design and Culture

Design Lab: The Business of Sneaker Design and Collaboration

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Join industry leaders Louis W. Colon III from FILA, Mel Peralta from (Greenhouse), and Julie Anne Quay of VFILES for a discussion about partnerships as part of our Sneaker Design and Culture series. They’ll talk about the creative process, from ideation to design to marketing. You’ll get hands-on using Procreate on iPad with Apple Pencil to create sneaker designs of your own following a template.

For sessions with amplified sound, hearing loop technology is available on request.

Louis W. Colon III

VP Heritage and Trend, FILA

Louis W. Colon III is the VP of heritage and trend at FILA North America. He is also an entrepreneur and previously published Kicksclusive, a lifestyle magazine devoted to sneaker culture.

Connect with Louis W. Colon III

Mel Peralta

Team Lead, (Greenhouse)

Mel Peralta is head of (Greenhouse), a fashion incubator launched by sneaker retailer Foot Locker, which collaborates with designers and partners on exclusive projects.

Connect with Mel Peralta

Julie Anne Quay

Founder, VFILES

Julie Anne Quay is the founder and CEO of VFILES, a platform to connect and empower youth around the world through fashion, music, experiences, and original content.

Connect with Julie Anne Quay

More about Sneaker Design and Culture

Join us from November 1–December 7 at Apple Williamsburg to explore Sneaker Design and Culture. During our sneaker series, you’ll get hands-on with iPhone and iPad to take your creativity to new heights in sessions hosted by local designers and influencers.

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