Design Lab: Sneaker Stories with Rich Tu

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Discover how storytelling can manifest itself as a sneaker with artist Rich Tu as our Sneaker Design and Culture series continues. He’ll share insights from working with major fashion and media brands, and show you his process for creating a mood board using Procreate. You’ll get hands-on with iPad and Apple Pencil and design sneaker art with a backstory inspired by your favorite things.

Rich Tu


Rich Tu is the VP of digital design for MTV and a member of the AIGA NY board of directors. His clients include The New York Times, Alfa Romeo, Nike, and others.

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More about Labs

Labs dive deeper into a creative approach by getting you started on a project that you can take further. Labs build on your existing skills. If you’re a beginner, check out Skills sessions.