Apple TV 4K.

Cinematic in every sense.

Apple TV 4K lets you watch films and programmes in amazing 4K HDR and with Dolby Atmos sound.1
It has great content from apps like BBC iPlayer, ITV Hub, Amazon Prime Video and NOW TV2 — and coming in November, original stories premiere on Apple TV+. You can use Siri to control it all with just your voice. And now Apple TV 4K is even easier to enjoy with a reimagined Home screen and new experiences designed to make TV more immersive and personal.

4K HDR sets a new standard.

4K gives you a crisper picture using four times more pixels than standard HD. High Dynamic Range (HDR) delivers Alita: Battle Angeler, more realistic colours and greater detail. From the hottest new film to your favourite TV programme, everything is more lifelike than ever.

Dolby Atmos. It’s sound, turned up to 360.

Combine Apple TV 4K with a Dolby Atmos–compatible sound system and you’re fully immersed in three-dimensional audio that sends sound around and above you with pinpoint precision. Whether a jet zooms overhead or a torrential downpour erupts, the true-to-life sound puts you inside the action. And as the first streaming player to be both Dolby Vision and Dolby Atmos certified, Apple TV 4K brings home the complete cinematic experience.

The best live TV now lives here.

Apple TV teams up with some of the world’s largest TV networks and broadcasters to bring you the live content you care about most — from sport and breaking news to your favourite shows.

And now you’ll get even more great on-demand content with Apple TV, making it truly the best box to connect to your screen.3

New

Switch from Dad to Mum to the kids, and back. Fast.

With multi-user support in the new Control Centre, all your family members can quickly and easily find only the shows they want to watch. Dad gets his. Mum hers. The kids theirs. It’s an entire TV experience — Up Next lists, video and music collections, recommendations and more — that’s tailored to you and only you.

The new
Apple TV app.
All your TV.
All in one app.

Thousands of movies to buy or rent. Popular streaming services. It’s personalised and expertly curated, so you’ll discover the best of what’s on. And it’s all in one place. On all your screens. It’s simple — the new Apple TV app is the ultimate way to watch TV.

And on 1 November, Apple TV+ starts streaming original shows and films from the world’s most creative storytellers.4

Learn more

You ask.
Siri delivers.

No more typing to find exactly what you’re looking for. Just ask Siri for a film, show, genre, actor or song you love. Siri also shines when you’re not sure what you want. Just say something like “Show me 4K films”, and Siri delivers.

  • “Play the latest episode of The Handmaid’s Tale”

  • “Show me the best cartoons for kids”

  • “Open Netflix”

  • “Play some reggae”

  • “Open Minecraft”

  • “I want to watch a documentary”

When it comes to controllers, we’re not playing games.

We’re adding Apple TV support for even more controllers, including the PlayStation DualShock 4 and the Xbox Wireless Controller with Bluetooth, so games are more gripping than ever.5

Your photos, videos and music. It’s all on TV.

Enjoy photos and videos from your iCloud Photo Library or shared albums on the big screen.6 Connect Apple Music to your home cinema. And let your friends and family share their photos and videos with AirPlay.

Let iPhone run the show.

Turn your iPhone into an Apple TV remote.

Once you connect Apple TV to your iPhone or iPad, the Apple TV Remote app is automatically installed in Control Centre on your iOS device.

Learn more

Control your smart home through Apple TV.

Shut your garage door. Control your home’s heating. Double-check the locks. Apple TV lets you use your iOS device to control HomeKit-enabled accessories remotely with the Home app.

Learn more

Apple TV Plus

Stories to believe in.

Watch 1 November.
Included for one year when
you buy an Apple TV 4K.*

Learn more

The new Apple TV app

All your TV.
All in one app.

Learn more