Design

All you,
all
the time.

With a display that is now always on, Apple Watch Series 5 is there for you like never before. Faces and complications let you see the information that matters most to you without raising your wrist. Cases are available in a range of materials engineered by Apple, including 100% recycled aluminium1 and, for the first time, titanium. Match with any strap you like and create a combination that’s perfectly personalised, just for you.

Always-On Retina display.

You no longer need to raise your wrist or touch the screen to see the time or other information on your watch face, because the display never sleeps. So whether riding a bike, cranking out some crunches or counting the minutes in a meeting, all you need to do is glance to find the time or your workout metrics right there where you want them.

A screen as remarkable as the day is long.

To remain on all day with all-day battery life, hardware and software have to work in harmony.2 The display dims when your wrist is down, yet key features, like watch hands, remain visible at all times. Touching the face or raising your wrist brings everything back to full brilliance.

Customise your watch face however you want.

Any face can be personalised by selecting apps or shortcuts to features — what we call complications — that let you see more at a glance and do more with a touch. There are hundreds to tap into, and some faces, such as Infograph, can accommodate up to nine.

Every piece a masterpiece.

We put as much care into engineering our case materials as we do the technology they contain. We now offer four exquisite materials, including titanium. Each of the metals and the ceramic we use was painstakingly engineered by Apple to enhance their native qualities, while bringing out a distinctive beauty.

Change straps in a snap.

Apple Watch straps are designed to be easily interchangeable. They simply slide on and off, so you can effortlessly swap straps as you run from the gym to dinner with a client. Choose from elegant leathers, high-performance fluoroelastomer, flexible nylon weaves, or metal straps if that’s your thing. With so many colours and clever clasps, your Apple Watch can feel like a whole new watch, over and over again.

The tech that makes it tick.

Apple Watch packs surprising capabilities into a footprint so small it’s more like a fingerprint. Tucked below the deceptively simple surface are many massive feats of engineering.

Apple Watch Studio Any case. Any strap.
Any style you want.
Your watch. Your way.

Now you can pair the classic Hermès case with any
Hermès strap to create a signature style.
Now you can choose any Nike case and pair any
Nike strap for a style that’s actively you.

Compare
Apple Watch models.

Find the one that’s right for you