Prevent cross-site tracking
Some websites allow companies to build a profile of you as you travel around the web. Safari uses on‑device machine learning to help block those trackers.
iPhone
Pay monthly at 0% APR with the flexibility to upgrade to a new iPhone when you want. Learn more
A Guided Tour of
iPhone 15 &
iPhone 15 Pro
There’s more
to iPhone.
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Prevent cross-site tracking
Remain a mystery to trackers.
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App Tracking Transparency
Apps aren’t allowed to track your activity without your say‑so.
App Tracking Transparency
Whether apps track you or not should be your call. With iPhone, you have a choice. Apps are required to ask your permission before tracking your activity across other companies’ apps and websites for ads or data brokers.
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Sound Recognition
iPhone keeps an ear out for you.
Sound Recognition
Sound Recognition on iPhone sends you a notification when it detects an important sound, such as the doorbell or even a baby crying.
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Sensory Alerts
Sensory Alerts
Customise your notifications so you never miss them. Choose a sensory alert, such as vibration or an LED light flash.
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Designed to last
A display of strength.
Designed to last
Durable design means more years of use. And when a product lasts longer, it reduces the user’s environmental impact. iPhone 14 also features Ceramic Shield, which is tougher than any smartphone glass.
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Source materials
Committed to
recycled materials.
Source materials
Using recycled materials eliminates the need to mine from the earth. And in most cases also means a lower carbon footprint. iPhone 14 uses 100% recycled rare earth elements in all magnets, 100% recycled tin in the solder of the main logic board, and 100% recycled gold in the wire of all cameras and in the plating of multiple printed circuit boards.
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See how much
you could save
when you trade in.
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App Tracking Transparency
Apps aren’t allowed to track your activity without your say‑so.
App Tracking Transparency
Whether apps track you or not should be your call. With iPhone, you have a choice. Apps are required to ask your permission before tracking your activity across other companies’ apps and websites for ads or data brokers.
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Sound Recognition
iPhone keeps an ear out for you.
Sound Recognition
Sound Recognition on iPhone sends you a notification when it detects an important sound, such as the doorbell or even a baby crying.
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Free software updates
The latest software isn’t just for the latest iPhone.
Free software updates
Apple ensures free iOS software updates are supported across many older iPhone models. Helping to keep your device fresher, for longer.
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Source materials
Committed to
recycled materials.
Source materials
Using recycled materials eliminates the need to mine from the earth. And in most cases also means a lower carbon footprint. iPhone 14 uses 100% recycled rare earth elements in all magnets, 100% recycled tin in the solder of the main logic board, and 100% recycled gold in the wire of all cameras and in the plating of multiple printed circuit boards.
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Back Tap
Tap the back to take action.
Tap-tap here.
Cue
magic
here.Back Tap
Get what you want with a double or triple tap. Back Tap on iPhone allows you to trigger all sorts of actions. Use it to run Shortcuts, take a screenshot, or open your favourite app when Home Screen gestures become tricky.
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Prevent cross-site tracking
Become a mystery to trackers.
Prevent cross-site tracking
Some websites allow companies to build a profile of you as you travel around the web. Safari, the built-in browser on iPhone, uses on‑device machine learning to help block those trackers.
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See how easy
it is to switch
to iPhone.
Which iPhone is right for you?
Titanium with textured
matt glass back
Action button
Dynamic Island
A magical way to interact with iPhone
A17 Pro chip
with 6-core GPU
Pro camera
system
48MP Main Ultra Wide Telephoto
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
Up to10x
optical zoom range
Up to 29 hours
video playback4
Face ID
Aluminium with colour‑infused glass back
Ring/Silent switch
Dynamic Island
A magical way to interact with iPhone
A16 Bionic chip
with 5-core GPU
Advanced
dual-camera system
48MP Main Ultra Wide
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
4x
optical zoom range
Up to 26 hours
video playback4
USB‑C
Supports USB 2
Face ID
Aluminium with
glass back
Ring/Silent switch
A15 Bionic chip
with 5-core GPU
Dual-camera system
12MP Main Ultra Wide
2x
optical zoom range
Up to 26 hours
video playback4
Lightning
Supports USB 2
Face ID
4.7″
Retina HD
display
Aluminium and
glass
Ring/Silent switch
A15 Bionic chip
with 4-core GPU
Single-camera system
12MP Main
1x
optical zoom range
Emergency SOS
Up to 15 hours
video playback6
Lightning
Supports USB 2
Touch ID
Ways to save on iPhone
Get credit towards an iPhone 15 when you trade in an eligible smartphone.§
Why Apple is the best place to buy iPhone.
You can choose a payment option that works for you, pay less with a trade‑in, get set up quickly, and chat with a Specialist anytime.
Featured
accessories
MagSafe
Snap on a magnetic case, wallet, or both. And get faster wireless charging.
AirTag
Attach one to your keys. Put another in your backpack. If they’re misplaced, simply use the Find My app.
Fast delivery or pickup
Enjoy two-hour delivery from the Apple Store in selected areas, free delivery or easy pickup.
What makes an iPhone an iPhone?
Switching to iPhone
is super simple.
Privacy.
That’s iPhone.
Get more out of your iPhone.
