There’s more to iPhone.

Face ID

Unlock and authenticate without lifting a finger.

Face ID

Face ID lets you securely unlock your iPhone, authenticate purchases, sign in to apps and more, all with just a glance. Face ID uses iPhone’s state-of-the-art TrueDepth camera to accurately map the geometry of your face. This mathematical representation of your characteristics is more than just a photo. In fact, it’s the most secure facial authentication in any smartphone. And for your security, this data never leaves your device.

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Passkeys

A serious security
upgrade.

Passkeys

Passkeys replace passwords altogether. Just use Touch ID or Face ID to authenticate and you’re done. Not only are passkeys more convenient than passwords, they’re also more secure against phishing because they’re uniquely generated by your own device. And they work across any device where you’re signed in with the same Apple Account.

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App Store

Scanned for safety and security.

App Store

Every app in the App Store is scanned for known malware to help keep you safe and your device secure. To pass Apple’s automated and human review systems, apps must come from identified developers who are required to follow strict privacy guidelines, providing sensible reasons in the context of the app for requesting access to things like your photos or location. And any app that’s intended for children must be tightly integrated with parental controls to help keep children safe.

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Stolen Device Protection

Extra security if your iPhone is lost or taken.

Stolen Device Protection

Stolen Device Protection adds extra layers of security for your Apple Account when your iPhone is away from familiar locations, such as your home or workplace. And if your iPhone is stolen, even if it’s unlocked when it’s taken, the security delay is designed to stop a thief from performing any critical operations. It gives you time to mark your device as lost and make sure your Apple Account is secure.

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Safari privacy protections

Become a mystery to trackers.

Safari privacy protections

Some websites allow companies to build a profile of you as you travel around the web. If you browse with Safari on iPhone, it uses on‑device machine learning to help stop those trackers. You can also use Private Browsing to make sure the websites you visit and other details aren’t saved or shared with any of your Apple devices.

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Location Services

Wherever you go,
your privacy is in your control.

Location Services

The first time an app tries to access your location using Location Services, you’ll be given the choice to grant permission anytime you use that app, this time only, or never. And if you only want to share your approximate location — which may be enough for apps that don’t need your exact location — you can turn Precise Location off. These controls are built into iOS 26 to put you in charge of your location data and protect your privacy, wherever you go.

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Long-term value

Value that goes on and on.

Long-term value

iPhone holds its value longer than other smartphones thanks to its industry-leading durability features and regular software updates. So if you choose to trade in your used iPhone for credit, it might be worth more than you think. And because iPhone is built to last, it’s easy to pass on to a friend or family member. That’s good for them and better for the planet too — the longer an Apple device stays in use, the more it can help conserve the earth’s precious resources.

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Trade In

Give your used iPhone a second life.

Trade In

Trade in your used iPhone with Apple and you can get credit to put towards a new one. Your old device will be refurbished to find a new owner, or we will recycle it for free.

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Durability

iPhone is built to last.

Durability

iPhone is splash, water and dust resistant,¹ so whatever life throws at you, it won’t let you down. The latest-generation Ceramic Shield 2 on iPhone 17 is tougher than any other smartphone glass or glass ceramic. And it also has 3× better scratch resistance on the front than before. iPhone 17 is built to last, helping preserve your device’s trade‑in value while reducing its annualised impact on the environment as time goes on.

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Free software updates

The latest software isn’t just for the latest iPhone.

Free software updates

Apple supports free iOS software updates across many older iPhone models.² These updates help keep your device feeling fresher for longer. They also mean you get to enjoy great new features and up-to-date security, without having to upgrade your hardware.

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Source materials

Committed to using 100% recycled and renewable materials.

Source materials

Making your iPhone with recycled materials means we can mine less of them from the earth. And we use more recycled elements than ever in iPhone 17, including 85 per cent recycled aluminium in the enclosure and 100 per cent recycled cobalt in the battery.³

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Responsible packaging

We’re working to eliminate plastic from all packaging.

Responsible packaging

iPhone 17 uses 100 per cent fibre-based packaging made entirely from recycled or responsibly sourced wood fibres.⁴ This makes it easy to fully recycle at home, or you can take it to any Apple Store and we’ll recycle it for free. Plus, a more efficient box design allows us to ship 35 per cent more units in a single trip,⁵ helping reduce paper waste and carbon emissions.

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iPhone recycling robots

Daisy gets the most out of every device.

iPhone recycling robots

Our custom recycling robot Daisy can disassemble 36 different iPhone models — up to 200 devices an hour — to recover crucial materials like gold and rare earth elements. And robot Dave extracts tungsten from Taptic Engines, while robot Taz takes care of audio modules. Together, they’re leading the way in recovering recycled materials for the next generation of products.

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Recycling

Any device, recycled.

Recycling

When you buy a new iPhone, Apple will recycle your existing smartphone for free, even if it’s not an iPhone. This helps recover critical materials — like gold, copper and aluminium — so fewer resources need to be mined from the earth. This means less electronic waste and more reuse of critical materials — helping to protect our planet’s natural resources.

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Back Tap

Tap the back of iPhone to take action.

Back Tap

Get what you want with a double or triple tap. Back Tap on iPhone allows you to trigger all sorts of actions. Use it to run Shortcuts, take a screenshot or open your favourite app when Home Screen gestures become tricky.

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Sound Recognition

Look down for a heads‑up.

Sound Recognition

Sound Recognition on iPhone sends you a notification when it detects an important sound, such as the doorbell or even a baby crying.

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Sensory Alerts

Flashes and vibrations make notifications unmissable.

Sensory Alerts

Customise your notifications so your device can let you know when something’s up — in a way that works for you. Choose a sensory alert like a vibration or an LED light flash for your incoming calls, texts, mail and calendar events.

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VoiceOver

Get the full picture.

VoiceOver

VoiceOver is an industry-leading screen reader that tells you what’s happening on your iPhone. It can describe people, objects, text and graphs in great detail, so you always get the full picture.

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Live Speech

Type out loud.

Live Speech

With Live Speech, type what you want to say and have iPhone read it out loud in calls, supported apps and in person. You can even store some commonly used phrases, ready to respond quickly in lively conversations and everyday interactions.

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Door Detection

Experience the world open up.

Door Detection

Door Detection is a feature within the Magnifier app on Pro devices. It uses sound and vibration to help people who are blind or have low vision to detect doors and understand their attributes, including how to open them. Combine the feature with People Detection and live scene descriptions, and you’ll be able to understand more about your surroundings.

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Focus

Concentrate on
what’s important.

Focus

With Focus, you can silence notifications on your iPhone and even hide certain apps so you can concentrate on the things that matter. From Sleep to Work, there are options to find the right balance in any moment. And Focus is smart enough to understand the content of your notifications, so it only shows you the alerts that might need immediate attention.

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Find My

Stay in the loop when they’re on the go.

Find My

Find My makes it easy to stay up to date with your child’s whereabouts when you need to, and even get notifications when they arrive at or leave somewhere. And with Live Location, if someone’s on the move, you can get a sense of the direction they’re travelling in and how fast. You might share your location for an hour, a day or indefinitely — it’s up to you, and them. Like every Apple product, Find My is designed to put you in control of your data, and when the Find My network is used, everyone’s information is kept private — even from Apple.

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Screen Time

Set healthy limits.

Screen Time

Use Screen Time to get a better understanding of how you or your kids spend time on iPhone, and set limits or Downtime if you want to. You can also manage apps, content, purchases and privacy settings to keep things age-appropriate by using Content and Privacy Restrictions.

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Ask To Buy

Give their apps the green light.

Ask To Buy

Ask to Buy lets you decide which apps your kids can download from the App Store. It can help avoid accidental purchases and control spending too. You’ll get a notification when they want to buy or download something from the App Store or make an in-app purchase. You can then choose whether to approve it or not from your device.

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Sensitive Content Warning

Avoid seeing unwanted content.

Sensitive Content Warning

Sensitive Content Warning can filter out and blur photos and videos that contain nudity. This happens before you choose to view them in Messages, AirDrop, and in third‑party apps that support it. And to protect your privacy, all content is analysed on your device only.

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Explore the lineup.

Compare all models

iPhone 17 Pro
- Cosmic Orange
- Deep Blue
- Silver
Innovative design for ultimate
performance and battery life.

*

Learn more Buy
iPhone Air
- Blue
- Gold
- White
- Black
The thinnest iPhone ever.
With the power of pro inside.

*

Learn more Buy
iPhone 17
- Lavender
- Sage
- Mist Blue
- White
- Black
Even more delightful.
Even more durable.

*

Learn more Buy
New
iPhone 17e
- Pink
- White
- Black
Feature stacked.
Value packed.

*

Learn more Buy
iPhone 16
- Ultramarine
- Teal
- Pink
- White
- Black
Amazing performance.
Durable design.

*

Learn more Buy

Take the next step.

Switching to iPhone
is super simple.

Learn more

The simple, user-friendly interface of an iPhone.

Get credit towards an iPhone 17 when you trade in an eligible smartphone.

See what your device is worth

Hands exchanging trade-in smartphone for new iPhone 17 in box.

Why Apple is the best
place to buy iPhone.

Shop iPhone

Save with Apple Trade In.

Get credit towards iPhone 17 or iPhone 17 Pro when you trade in iPhone 13 or higher.**
Financing.

Monthly payment options available.
Fast, free delivery.

Or pick up available items at an Apple Store.
Get to know your new iPhone.

Learn how to get the most out of your new iPhone with a free one‑to‑one Personal Session.
Explore a shopping experience designed around you.

When you shop in the Apple Store app.

There’s more to iPhone.

Face ID

Passkeys

App Store

Stolen Device Protection

Safari privacy protections

Location Services

Long-term value

Trade In

Durability

Free software updates

Source materials

Responsible packaging

iPhone recycling robots

Recycling

Back Tap

Sound Recognition

Sensory Alerts

VoiceOver

Live Speech

Door Detection

Focus

Find My

Screen Time

Ask To Buy

Sensitive Content Warning

iPhone 17 Pro iPhone 17 Pro

iPhone Air iPhone Air

iPhone 17 iPhone 17

New iPhone 17e iPhone 17e

iPhone 16 iPhone 16

Switching to iPhone is super simple.

** Get credit towards an iPhone 17 when you trade in an eligible smartphone.**

Save with Apple Trade In.

Financing.

Fast, free delivery.

Get to know your new iPhone.

Explore a shopping experience designed around you.

iPhone

iPhone 17 Pro

iPhone Air

iPhone 17

New
iPhone 17e

iPhone 16

Switching to iPhone
is super simple.

Get credit towards an iPhone 17 when you trade in an eligible smartphone.