Apple Products and Consumer Laws
in the United Kingdom

Under consumer laws in the UK, consumers are entitled to a free of charge repair or replacement, discount or refund by the seller, of defective goods or goods which do not conform with the contract of sale. For goods purchased in England or Wales, these rights expire six years from delivery of the goods and for goods purchased in Scotland, these rights expire five years from delivery of the goods. 

When you purchase Apple hardware products, you will also receive coverage from the Apple Limited Warranty. This coverage operates alongside and in addition to your statutory rights under UK consumer law. You can also obtain additional benefits by purchasing the optional AppleCare Protection Plan or AppleCare+.1

Should your product be defective or if it does not conform with the contract of sale, you can choose to make a claim under UK consumer law, the Apple Limited Warranty or the optional AppleCare Protection Plan or AppleCare+ (whichever is applicable).  

Non–Apple branded products purchased from Apple are also eligible for coverage under UK consumer law, but these are not covered by the Apple Limited Warranty, the AppleCare Protection Plan or AppleCare+.

Summary of Consumer Laws, the Apple Limited Warranty, the AppleCare Protection Plan or AppleCare+.

Consumer Laws in the United KingdomApple Limited WarrantyAppleCare Protection Plan or AppleCare+
Claim period
England and Wales: 6 years from date of delivery
Scotland: 5 years from date of delivery
2 years from date of purchase for Apple Watch Edition
1 year from date of purchase for all other 
Up to 3 years from date of purchase for Mac, Apple display or Apple Watch Edition
Up to 2 years from date of purchase for Apple TV, iPad, iPhone, iPod, Apple Watch or Apple Watch Sport
Cost of coverage
Statutory rights at no additional cost
Included at no additional cost
Available for additional cost
How to make a claim
Call or visit your seller3
Call Apple support2 or visit an Apple Retail Store or Apple-Authorized Service Provider
Call Apple support2 or visit an Apple Retail Store or Apple-Authorized Service Provider
Included repair or replacement options
Contact the seller for details
Carry-in or postal service4
Carry-in or postal service for all devices; express replacement service for Apple Watch, iPad and iPhone; or onsite service for desktop computers3
AppleCare+ is an insurance product which provides up to two incidents of accidental damage coverage for iPad, iPhone, iPod touch or Apple Watch, each subject to an excess fee.
Repair or replacement outside country of purchase
Contact the seller for details
Yes5
Yes5
Telephone technical support6
Contact the seller for details
2 years from date of purchase for Apple Watch Edition
90 days from date of purchase for all other Apple products
Up to 3 years from date of purchase for Mac, Apple display or Apple Watch Edition
Up to 2 years from date of purchase for Apple TV, iPad, iPhone, iPod, Apple Watch or Apple Watch Sport

The above summary is subject to the full terms and conditions applicable to the Apple Limited Warranty, AppleCare Protection Plan or AppleCare+. Copies of those respective terms and conditions are available at www.apple.com/uk/legal/warranty/ and www.apple.com/uk/legal/sales-support/.

  1. AppleCare+ is an optional insurance product covering risk of accidental damage to your Apple Watch, iPad, iPhone or iPod, battery depletion and the need for technical assistance.
  2. Apple support: (44) 0800 107 6285.
  3. Consumers who purchased Apple-branded or non-Apple-branded products at an Apple Retail Store or the Apple Online Store may be able to claim against Apple. Apple contact details are available here.
  4. Availability of each option depends on the country in which service is requested and the location of an Apple Authorized Service Provider. Apple may also request that the customer replace components with readily installable parts.
  5. Apple may restrict service for Apple Watch, iPad and iPhone to the EEA and Switzerland.
  6. Telephone technical support includes assistance with installation, assembly, basic configuration, and software related issues.

Apple Distribution International.
Hollyhill Estate, Cork, Ireland

Summary of Consumer Laws in the United Kingdom

Your consumer rights for goods purchased in the United Kingdom operate alongside, and in addition to, your rights under the Apple One-Year Limited Warranty and the optional AppleCare Protection Plan or AppleCare+.

Under UK consumer law, consumers may choose to have defective goods or goods which do not conform with the contract sale either repaired or replaced free of charge. If a repair or replacement is not possible, would impose a disproportionate burden on the seller, or could not be performed in a reasonable time and without significant inconvenience to the consumer, the consumer may choose either to have the price reduced or to withdraw from the contract by returning the product in exchange for a full refund.  A consumer is also entitled to withdraw from the contract by returning the product in exchange for a full refund if the consumer rejects the goods within 30 days or if the product does not conform with the contract after one repair or replacement.. The primary responsibility to provide a remedy is on the seller, which would be Apple if the goods were purchased from the Apple Online Store or an Apple Retail Store.  If the goods were purchased from a third party reseller of Apple products, the primary responsibility to provide a remedy will lie with the reseller. For goods purchased in England or Wales, these rights expire six years from delivery of the goods.  For goods purchased in Scotland, these rights expire five years from delivery of the goods.  A claim under UK consumer law may be made subject to the defect being present at the time of purchase.

Any defect or non-conformity of goods with the contract which becomes apparent within 6 months of delivery are presumed to have existed at the time of delivery. After the expiry of this 6 month period, the burden to prove that the defect or non-conformity of goods with the contract existed on delivery generally shifts to the consumer.

UK consumer law automatically introduces the following terms into any contract of sale for goods and/or services to consumers:

Terms in relation to goodsTerms in relation to services

The goods will match the description given of them.

The services will be provided with due care and skill.

The goods will be of satisfactory quality.

The services will be fit for a particular purpose.

The goods will be reasonably fit for any particular purpose that was made known to the retailer (unless the retailer disputed their appropriateness for that purpose at the time)

The services will be provided within a reasonable time.

For additional information on consumer laws, please visit the European Consumer Centre website at ec.europa.eu/consumers/ecc/index_en.htm

  • 052617 consumer law matrix - UK-Scotland