Apple Press Info

iPhone 5 Pre-Orders Top Two Million in First 24 Hours

CUPERTINO, California—September 17, 2012—Apple today announced pre-orders of its iPhone 5 topped two million in just 24 hours, more than double the previous record of one million held by iPhone 4S. Demand for iPhone 5 exceeds the initial supply and while the majority of pre-orders will be delivered to customers on September 21, many are scheduled to be delivered in October. iPhone 5 is the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*—all while delivering even better battery life.**

“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new user features including: an all new Maps app with Apple-designed cartography, turn-by-turn navigation and an amazing new Flyover view; Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center; Passbook, the simplest way to get all your passes in one place; new Siri features, including support for more languages, easy access to sports scores, restaurant recommendations and movie listings;*** Siri and Facebook-enabled apps like Photos, Safari and Maps; and Shared Photo Streams via iCloud.

Pricing & Availability
iPhone 5 will be available at 34 Apple retail stores in the UK beginning at 8 a.m. on Friday, September 21. Every customer who buys an iPhone 5 at an Apple retail store will be offered free Personal Setup service, helping them customise their iPhone 5 by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store.

iPhone 5 comes in either white & silver or black & slate, and will be available without contract from the Apple Online Store (www.apple.com/uk) and Apple’s retail stores for a suggested retail price of £529 inc VAT (£440.83 ex VAT) for the 16GB model and £599 inc VAT (£499.17 ex VAT) for the 32GB model and £699 inc VAT (£582.50 ex VAT) for the 64GB model. iPhone 4S will also be available for just £449 inc VAT (£374.17 ex VAT) and iPhone 4 will be available for £319 inc VAT (£265.83 ex VAT). iPhone 5 will be available at select Apple Authorised Resellers and through Everything Everywhere, Orange, O2, T-Mobile, Vodafone, 3.****

iPhone 5 will roll out worldwide to 22 more countries on September 28, including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.

* LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
** Battery life depends on device settings, usage and other factors. Actual results vary.
*** Not all features are supported in all countries.
**** Availability and contract pricing varies by carrier.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Bethan Lloyd
Apple
bethan@apple.com
020 7184 1095

© 2012 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, Retina, Flyover, Passbook, Siri, Safari and iCloud are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Media Helpline 020 8278 1440

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