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Maximise the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone and iPad.
Apple Magic Keyboard, Magic Mouse 2, Magic Trackpad 2. Redesigned to be fully rechargeable and even more of a joy to use.
See all the technical specifications for iMac with the M3 chip and 24-inch display.
Get £45–£320 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get £45–£320 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Ultra 2, Apple Watch Series 9 and Apple Watch SE.
Get £45–£320 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
Get £45–£320 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
iPadOS 17 makes iPad more personal and capable, with a redesigned Lock Screen, interactive widgets, enhanced PDFs and seamless sharing in Messages.
The 27-inch 5K Retina Studio Display is the perfect Mac creative partner — with a 12MP Ultra Wide camera, three studio-quality mics and six speakers.
Use the site map to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch and more.
Powerful. Beautiful. Durable. Check out the new iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15 and iPhone 15 Plus.
See all the technical specifications for the 14- and 16-inch MacBook Pro with the M3, M3 Pro and M3 Max chips.
macOS Sonoma brings stunning screen savers, desktop widgets, new ways to share work and web apps along with fun personalisation tools and Game mode.
Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.
See full technical specifications for iPad Pro — resolution, size, weight, battery life, storage capacity — for Wi‑Fi and Wi‑Fi + Cellular models.
Get a new iPhone every year, and the protection of AppleCare+ with the iPhone Upgrade Programme. Buy now or visit an Apple Store today.
Special financing for your MacBook, iPad, Apple Watch, or iPhone. Apply for financing with Barclays.
Customise your Pro Display XDR, available with standard or nano-texture glass and mounting options to suit your setup. Buy online at apple.com.
Get a new Mac Pro with M2 Ultra chip from only £245.94 per month. Select a model or customise your own. Buy now at apple.com.
Apple Studio Display. A new 27-inch 5K Retina display with Ultra Wide camera, studio-quality mics and six-speaker sound. Perfect for any Mac. Buy online now...
Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.
Find out more about a variety of services that make apple.com the ideal place for you to purchase items to give as gifts to family and friends.
Find out where you can buy an iPhone, how you can prepare for your iPhone arriving, how to activate your iPhone and how to transfer your numbers.
Find out about financing, payment methods, refunds, promotions, rebates, coupons, VAT and invoicing with the payments help section.
Find out how to review your Apple Store shopping experience, why we recommend enabling cookies, and why your online transaction with Apple is safe.
Find out what your order status message means, view or change your current orders, and find out what you can do on the self service website.
Shopping on the Apple Site is better when you have an Apple account. Learn how to create your Apple ID, how to manage your account and much more.
Find out how you can return an item, how long the refund process takes, what to do if your invoice is not with your order, and much more.