Apple Magic Keyboard, Magic Mouse 2, Magic Trackpad 2. Redesigned to be fully rechargeable and even more of a joy to use.
iOS 17 brings new features for more expressive communication, simplified sharing and a new full-screen experience for your iPhone.
Apple 2030 is our plan to use recycled and renewable materials, clean electricity and low-carbon shipping to bring our net emissions to zero.
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View all technical specifications for iPad (10th generation).
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Compare features and technical specifications for iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, iPhone SE and many more.
See full technical specifications for iPad Pro — resolution, size, weight, battery life, storage capacity — for Wi‑Fi and Wi‑Fi + Cellular models.
Our most capable chip in a smartwatch ever. A magical way to interact with your Apple Watch. And a display that’s twice as bright.
iPhone SE from only £17.87/mo. at 0% APR. Terms apply. Plus, trade in to lower your monthly payments.
iPhone 14 or iPhone 14 Plus from only £24.95/mo. at 0% APR. Terms apply. Plus, trade in to lower your monthly payments.
iPhone 15 or iPhone 15 Plus from only £33.29/mo. at 0% APR. Terms apply. Plus, trade in to lower your monthly payments.
Trade in your eligible Mac for credit towards a new 13-inch or 15-inch MacBook Air laptop. Select a model or customise your own. Buy now at apple.com.
iPhone 14 or iPhone 14 Plus from only £29.12/mo. at 0% APR. Terms apply. Plus, trade in to lower your monthly payments.
iPhone 15 Pro or iPhone 15 Pro Max from only £41.62/mo. at 0% APR. Terms apply. Plus, trade in to lower your monthly payments.
Powerful. Beautiful. Durable. Check out the new iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15 and iPhone 15 Plus.
Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Ultra 2, Apple Watch Series 9 and Apple Watch SE.
Get £45–£320 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get £45–£320 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
Get £45–£320 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get £45–£320 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
Trade in your iPhone, iPad, Mac, Watch, or any other device for credit toward a new one, or recycle it responsibly for free with Apple Trade In.
Find out where you can buy an iPhone, how you can prepare for your iPhone arriving, how to activate your iPhone and how to transfer your numbers.
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Shopping on the Apple Site is better when you have an Apple account. Learn how to create your Apple ID, how to manage your account and much more.
Find out more about a variety of services that make apple.com the ideal place for you to purchase items to give as gifts to family and friends.
Shopping on the Apple Site lets you take advantage of exclusive features such as iPod engraving, Mac customisation and certified refurbished products.