Get a £50 Apple Gift Card when you make a one-time payment on an eligible iPhone 12.*** Offer ends Monday.
Special Offer

Buy iPhone 12

Frequently Asked Questions

  • An unconnected iPhone purchased from is unlocked. This means you aren’t tied to a single network provider or a multi-year service contract. You can choose the network and tariff that are right for you. Once your new iPhone is activated, it remains unlocked, which means you can use it with any network that provides service for iPhone.
  • Yes, iCloud makes moving your settings, photos, apps and documents to a new device seamless. Just sign in to iCloud when you set up your new device, access your previous device’s iCloud backup and you’ll be ready to go in minutes.

    Don’t have enough iCloud storage to complete a backup? iCloud will grant you enough temporary storage to make sure you can back up your device and get all of your data transferred, free of charge (iOS 15 required).

    With Quick Start, you can restore your data and content to your new iPhone from your iCloud backup. For phones using iOS 12.4 or later, Quick Start offers the option of using device-to-device migration, allowing you to transfer all your data wirelessly from your current device to your new one.

    If you are switching from Android, you need to download the Move to iOS app first and follow the setup process on your new iPhone.

    To learn how to transfer data to your new iPhone, see

  • iPhone models currently sold on work with compatible networks around the world, including 5G and 4G LTE networks. Check with your home network provider regarding international roaming charges, or purchase a compatible nano-SIM at your destination.

  • iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, iPhone 13 Pro, iPhone 13 Pro Max, iPhone 13, iPhone 13 mini, iPhone 12 and iPhone 12 mini are 5G capable. For 5G access, you need to activate your iPhone with a network provider that offers 5G service. Some providers may also require a 5G service plan or a new SIM. Contact your provider for more information. Learn more about network providers in your country here.
  • To spread out the cost of your iPhone with monthly payments, simply select your new iPhone and whether you’d like to add a trade-in, then select Monthly Payments. You can also add AppleCare+ if desired.

    As part of checkout, you’ll complete the PayBright loan application. PayBright will notify you of their decision immediately. If you have an iPhone to trade in, we’ll either apply its value as an instant credit to your loan amount, or we’ll recycle it for free if it’s not eligible for trade-in.

    If you have a trade-in, we’ll send further instructions on how to return it to us.

    Learn more about financing options

  • The iPhone Upgrade Programme is the easiest way to upgrade to the latest iPhone, and also offers the security and protection of AppleCare+. With this programme, you’re eligible to upgrade to a new iPhone after 11 payments. Simply trade in your current iPhone and start the programme again with your choice of a new model, colour, and storage capacity

    If you’d like to participate in the iPhone Upgrade Programme, you can learn more about joining here. If you’re already part of the programme, check whether you are eligible to upgrade today and reserve your new iPhone online or using the Apple Store app. Then visit an Apple Store to trade in your current iPhone and start a loan agreement for your new iPhone.

    Note: As part of the iPhone Upgrade Programme, we will arrange for you to trade in your current iPhone. Do not use the standard Apple Trade In option.

    Check your upgrade eligibility now

  • Delivery estimates are based on item availability and the delivery option you choose. You’ll get a final delivery date after you’ve placed your order.

    Free next-day delivery is available for any in-stock items and free standard delivery on all orders. Or you can upgrade your shipping method for an additional charge.

    In selected areas, we offer same-day scheduled courier delivery on available in-stock items from an Apple Store. The two-hour delivery fee is £8. You’ll choose a delivery date and time during checkout. Subject to availability.

    Depending on your location, your order may be eligible for pickup at an Apple Store or collect your order from an Apple-authorised location like a newsagent or supermarket. For pickup, you’ll choose a pickup method, date and location during checkout.

    Orders placed through can only be shipped within the country or region of purchase. Visit the online store of the location where you want your products delivered.

  • Yes. If you change your mind and no longer wish to keep your iPhone, you have the option to return it to us for free within 14 days of receipt. The returned iPhone must be in good condition and in the original packaging, which contains all accessories, manuals and instructions. Returns are subject to Apple’s Sales and Refunds Policy.

    Learn more about returns, refunds and exchanges

Which iPhone is right for you?

iPhone 14 Pro — available in Deep Purple, Gold, Silver and Space Black.

iPhone 14 Pro

The ultimate iPhone.

From £1,099

6.7″ or 6.1″

Super Retina XDR display footnote¹
ProMotion technology
Always-On display

Dynamic Island
A new way to interact with iPhone

Emergency SOS via satellite footnote³
Crash Detection

Pro camera system

48MP Main | Ultra Wide
Photonic Engine for incredible detail and colour
Autofocus on TrueDepth front camera

Up to 29 hours video playback footnote

A16 Bionic chip

Face ID

Superfast 5G cellular footnote

iPhone 14 — available in Blue, Purple, Midnight, Starlight and (PRODUCT)RED. New

iPhone 14

A total powerhouse.

From £849

6.7″ or 6.1″

Super Retina XDR display footnote¹

Emergency SOS via satellite footnote³
Crash Detection

Advanced dual-camera system

12MP Main | Ultra Wide

Photonic Engine for incredible detail and colour
Autofocus on TrueDepth front camera

Up to 26 hours video playback footnote

A15 Bionic chip
with 5-core GPU

Face ID

Superfast 5G cellular footnote

iPhone 13 — available in Green, Pink, Blue, Midnight, Starlight and (PRODUCT)RED.

iPhone 13

As amazing as ever.

From £649

6.1″ or 5.4″

Super Retina XDR display footnote¹

Emergency SOS

Dual-camera system

12MP Main | Ultra Wide

TrueDepth front camera

Up to 19 hours video playback footnote

A15 Bionic chip
with 4-core GPU

Face ID

Superfast 5G cellular footnote

iPhone SE — available in Midnight, Starlight and (PRODUCT)RED.

iPhone SE

Serious power. Serious value.

From £449


Retina HD display footnote¹

Emergency SOS

Advanced camera

12MP Main

Front camera

Up to 15 hours video playback footnote

A15 Bionic chip
with 4-core GPU

Touch ID

5G cellular footnote