Life is easier on iPhone.

And that starts as soon as you turn it on.

Get up to £355 in credit towards a new iPhone when you trade in your smart­phone and buy online or at an Apple Store.1

See how it works

Will it be easy to switch to iPhone?

Yes. There’s no need to save your stuff before switching from Android. Just download the Move to iOS app from the Google Play Store and it securely transfers your content for you — everything from photos and videos to contacts, messages and Google Apps. You can even trade in your old smart­phone for credit towards an iPhone.1

Will iPhone be easy to use?

Of course. Ease of use is at the core of everything Apple creates, and iOS is designed to be both simple and intuitive. With a swipe, a word — or even a glance — you can do things like make purchases with Apple Pay or customise your iPhone. It also comes with the Tips app, so you can get the most out of your device.

Does the camera really take better portraits?

People love shooting portraits on iPhone. In fact, more pictures are taken on iPhone than on any other camera in the world. And the camera just keeps getting better. The new Portrait mode creates a depth-of-field effect so your subjects really pop. Portrait Lighting lets you choose from five studio-quality effects to make the lighting more dramatic. And on iPhone X, you can even shoot selfies in Portrait mode.

What makes iPhone so fast?

iPhone runs on high-performance chips that are custom-designed by Apple — including the most powerful and smartest chip ever in a smartphone. And because these chips are so efficient, iPhone delivers long battery life. Combine all that with the latest iOS updates offering smart new features, and everything you do on iPhone feels fast and fluid.

How does iPhone help protect my personal information?

Unlike many other phones, important data on your iPhone is encrypted from the start, then protected by your passcode, Touch ID or Face ID. Apple apps like Maps and Safari help keep private all the places you go and sites you visit. Apple will not sell your information to anyone for any reason. And easy-to-install software updates help protect your device and your data from security threats.

What makes Messages so great?

The Messages app is simple, powerful and more expressive than ever. You can become an Animoji, shoot lasers and even send a sketch. All your conversations are private, because every message is encrypted end to end. And you can use other apps like WeChat, WhatsApp or Facebook Messenger too.

What makes the App Store better?

We have a team of full-time editors who are experts in the world of apps. They curate millions of apps and games to make it easy for you to find your new favourites. They give new apps a test drive to help make sure they do what they say they do. And they bring you must-read stories about innova­tive developers and app culture.

What about the environment?

Every time we create a product or service, we think about how to lessen its impact on the planet. For instance, iPhone is assembled without generating landfill waste. And each time you send an iMessage, make a FaceTime call or ask Siri a question, it’s handled by Apple data servers running on 100 per cent renewable energy. When you switch to iPhone, we’ll even recycle your Android for you.

Can I get help from a real person?

Yes. No matter where you are, we have real human beings ready to help. Want to know more about switching? Or about software on your new iPhone? Apple’s award-winning support team offer assistance of any kind. Just call a Specialist, chat online or visit an Apple Store. There’s also an Apple Support app and Twitter handle @AppleSupport.

Can I switch at an Apple Store?

Absolutely. Apple Specialists are friendly, knowledgeable, and ready to assist you in switching. And they can help you transfer your important content to your new device. You can also attend Skills sessions, which are part of the Today at Apple programme, to learn how to do even more with iPhone.

Will I be glad I switched?

iPhone has always had industry-leading satisfaction rates — and they just keep getting better. In fact, 99 per cent of people with an iPhone X or iPhone 8 say they love it.2 That’s a lot of smiling selfies. A lot of happy emoji. A lot of people who are glad they chose the world’s most loved smart­phone. And when you’re ready for your next iPhone, you can trade in your old one for credit towards a new one.

Are you ready to switch?

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