Apple Watch

Future. Forward.

Inspired by Afrofuturism, the
new Black Unity watch strap and
matching Unity Lights watch face
symbolise the necessity for a more
equitable future for the present
generation of Black people.

Black Unity Braided Solo Loop

£99

Buy

Download the
Unity Lights watch face.

Open this page on your iPhone
to download the Unity Lights watch face.

Add watch face

Requires Apple Watch Series 4
or later with watchOS 8.3,
and iPhone 6s or later
with iOS 15.2.

Shining
a light on
unity through Afrofuturism.

The new Black Unity watch strap and matching Unity Lights watch face are inspired by Afrofuturism, a philosophy that explores the experience of the African Diaspora through a narrative of science, technology and self‑empowerment. The design honours generations of Black people who have been seen and unseen, highlighting the need for a more equitable world.

Solidarity
on display.

Show your support with these Afrofuturism‑inspired downloads.

Racial Equity and Justice Initiative.

This collection, and the organisations it supports, is only a small part of the commitment Apple has made to challenge systemic barriers that exist for communities of colour, and particularly for the Black community.

New

Apple Watch Series 7

Full screen ahead.

Our largest display yet.

Over 50% more
screen area than
Series 3.

Apple Watch SE

Heavy on features.
Light on price.

 

Which Apple Watch
is right for you?

  • New

    Apple Watch
    Series 7

    Buy
    • 45mm or 41mm

      Swimproof1

      Most crack resistant
      front crystal

      Certified IP6X dust resistant1

    • Always-On Retina display
      Nearly 20% larger than Apple Watch SE

      More than 50% larger
      than Series 3

    • Blood Oxygen app2

    • ECG app3

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification4

    • Emergency SOS5

      International
      emergency calling6

      Fall Detection

    • Cellular available7

      Family Setup — pair multiple
      watches with one iPhone8

  • Apple Watch

     SE

    Buy
    • 44mm or 40mm

      Swimproof1

       
       

        
        

    • Retina display
      Over 30% larger
      than Series 3

       

       
       

    •  

    •  

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification4

    • Emergency SOS5

      International
      emergency calling6

      Fall Detection

    • Cellular available7

      Family Setup — pair multiple
      watches with one iPhone8

  • Apple Watch
    Series 3

    Buy
    • 42mm or 38mm

      Swimproof1

       
       

       

    • Retina display


       

    •  

    •  

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification4

    • Emergency SOS5

       
       

       

    •  

Compare all models Shop Apple Watch

Apple Fitness Plus

Get 3 months free when you
buy an Apple Watch.9

Trade in your Apple Watch and get credit towards a new one.10

Learn more

Apple Watch Studio

Any case. Any strap.
Any style you want.

Why Apple Watch

It’s the ultimate
device for a
healthy life.

Learn more

watchOS 8

A look inward. A leap forward.

See what’s new

Apple Watch essentials

Smooth styles.
In sharp shades.

Shop the latest straps

Magic runs in the family.

Explore all AirPods models and find the best ones for you.

Learn more

Get more out of Apple Watch

Bundle up to six
Apple services.

And enjoy
more for less.

Apple Music

Over 75 million songs.
3 months on us.

The Health app.

Now with a healthy dose of updates.

Learn more