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Understand the performance metrics available in the Apple Ads Campaigns dashboard for ads on the App Store, and how to filter and add metrics to your view.
https://ads.apple.com/app-store/help/reporting/0024-view-campaigns-dashboard-metrics
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Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.
https://ads.apple.com/app-store/best-practices/manual-bidding
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See how to create and use ad groups in your campaigns on the App Store as an effective way to define who sees your ad.
https://ads.apple.com/app-store/help/ad-groups/0017-understand-and-create-ad-groups
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Get help solving performance issues you may encounter for ads on the App Store.
https://ads.apple.com/app-store/help/reporting/0007-tips-for-solving-performance-issues
Learn the factors that affect how your Apple Ads Basic app promotions perform, and get best practices for improving your results.
https://ads.apple.com/app-store/help/apple-ads-basic/0045-improve-basic-app-promotion-results
Find out how to view and download Apple Ads Basic results, and understand the performance metrics displayed in your dashboard.
https://ads.apple.com/app-store/help/apple-ads-basic/0044-view-basic-app-promotion-performance
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Get a walkthrough of the dashboards in your account for ads on the App Store, and learn the actions you can take on each to manage your campaigns.
https://ads.apple.com/app-store/help/get-started/0013-understand-dashboards-and-settings
Get details on how to duplicate keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0061-duplicate-keywords
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Find out how to determine your cost-per-acquisition cap and set or adjust it in your campaign on the App Store.
https://ads.apple.com/app-store/help/bids-and-budget/0063-set-and-adjust-your-CPA-cap
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