The App Store.
Since the App Store launched nine years ago, millions of apps have been downloaded billions of times. And we’ve used all that we’ve learned to redesign the App Store from the ground up. Inside are must-read stories, expert recommendations, carefully crafted lists, helpful how-tos, and new ways to find your next favourite app or game. This is the biggest thing to come to the App Store — since apps.
Designed for discovery.
There’s nothing like finding a new app that transforms how you work or play. With new tabs, it’s easier than ever to discover the next app or game you can’t live without. Each tab is filled with content to keep you informed, engaged and inspired.
Today Tab
This daily destination helps you keep a finger on the pulse of what’s happening in the world of apps. If it’s newsworthy, our editors will let you know about it.
Games Tab
Since games are so popular, we gave them a place to call their own. Curated by expert gamers, this tab takes your love of gaming to the next level.
Apps Tab
Apps are a vital part of our daily lives. And now they have their own home. It’s organised and brimming with content that makes it easier to find the right app for whatever you want to do.
Thoughtfully crafted. Expertly curated.
Keeping up with all the great apps that debut every week is a full-time job. That’s why we have a team of full-time editors around the world with a unique perspective and a passion for what’s next. So you’ll see what’s bubbling up in app culture.
Tips and Tricks
Want to learn how to use filters in your new photo app? Or where to find the rarest creature in Pokémon GO? We’ve got the how-to articles and tips you need — all in the App Store.
Lists
From the best apps for cooking healthier meals to action‑packed games for keeping the kids entertained, App Store editors have created themed lists of the most download‑worthy games and apps.
Game and App of the Day
Get a download of this: our editors handpick one game and one app that can’t be missed — and deliver it fresh to you every day.
Enhanced Search
Now everything you’re looking for will be easier to find with expanded search results that include editorial stories, tips and tricks, and lists.
Make great apps for the App Store.
Are you a developer? Grow your business with resources designed to help you create incredible apps and reach more users.