Apple Press Info

iPad 2 Arrives in 25 More Countries This Friday

Available in Hong Kong, Korea & Singapore in April

CUPERTINO, California — 22 March 2011 — Apple today announced that iPad 2, the second-generation of its third post-PC device, will go on sale in 25 additional countries this Friday, 25 March. iPad 2 will be available at select Apple Authorised Resellers at 5 p.m. local time, and online through the Apple Store (www.apple.com/ie/) beginning at 1 a.m. GMT. Apple today also announced that all models of iPad 2 will be available in Hong Kong, Korea, Singapore and additional countries in April.

“While competitors are still struggling to catch up with our first iPad, we’ve changed the game again with iPad 2”, said Steve Jobs, Apple’s CEO. “We’re experiencing amazing demand for iPad 2 in the US, and customers around the world have told us they can't wait to get their hands on it. We appreciate everyone’s patience and we are working hard to build enough iPads for everyone”.

iPad 2 features an entirely new design that is 33 per cent thinner and up to 15 per cent lighter than the original iPad, while maintaining the same stunning 9.7-inch LED-backlit LCD screen. iPad 2 features Apple’s new dual-core A5 processor for blazing fast performance and stunning graphics and now includes two cameras, a front-facing VGA camera for FaceTime and Photo Booth, and a rear-facing camera that captures 720p HD video, bringing the innovative FaceTime feature to iPad users for the first time. Though it is thinner, lighter, faster and packed with new features, iPad 2 still delivers up to 10 hours of battery life* that users have come to expect.

Pricing & Availability
iPad 2 with Wi-Fi will be available in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland, the UK and Ireland on March 25 for a suggested retail price of €479.00 inc VAT (€395.87 ex VAT) for the 16GB model, €579.00 inc VAT (€478.51 ex VAT) for the 32GB model, €679.00 inc VAT (€561.16 ex VAT) for the 64GB model. iPad 2 with Wi-Fi + 3G will be available for a suggested retail price of €599.00 inc VAT (€495.04 ex VAT) for the 16GB model, €699.00 inc VAT (€577.69 ex VAT) for the 32GB model and €799.00 inc VAT (€660.33 ex VAT) for the 64GB model. iPad 2 will be available in Hong Kong, Korea, Singapore and additional countries in April, and in many more countries around the world in the coming months. Further international availability and pricing will be announced at a later date.

iMovie and GarageBand for iPad apps are available for €3.99 each from the App Store on iPad or www.itunes.com/appstore. The Smart Cover is available in a range of colours in vibrant polyurethane for €39.00 inc VAT or rich leather for €69.00 inc VAT.

*Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contact:
Adam Howorth
Apple
adamh@apple.com
+44 (0)20 7184 1202

Sarah O'Brien
Apple
saraho@apple.com
+44 (0)20 7184 1477

© 2011 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Apple Store, FaceTime, Photo Booth, iMovie, GarageBand and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.


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