You. At a glance.

Instantly receive and respond to your favourite notifications. Get the motivation you need to stay active and healthy. Express your personal style in a whole new way. From the way it works to the way it looks, Apple Watch isn’t just something you wear. It’s an essential part of who you are.

Watch the keynote

Some models and straps coming soon.

Notifications Never miss what matters.

Because it’s on your wrist, Apple Watch lets you receive notifications immediately and conveniently. The moment the people or apps you care about have something to say, you’ll feel a gentle tap. Then you can send just the right response. Just like that.

Learn more about Notifications

Fitness & Health Stay motivated. Stay healthy.

Throughout the day, Apple Watch measures your workouts, tracks your activity and helps encourage healthy routines. All adding up to a better you.

Learn more about Fitness

Learn more about Health

Personalisation Choose yours. Then make it even more you.

We designed Apple Watch to reflect a wide range of tastes and styles. And you can make it even more personal by switching straps and changing watch faces, anytime you want.

Learn more about Personalisation

Explore the Interactive Gallery

Watch Straps

Switch your strap, change your look.

Find a store

Add some great accessories.

Find a store

Films and ads

Watch now

Apple Watch Hermes

Learn more