iPhone

iPhone X

Say hello to the future.

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Special Edition

iPhone 8

Coming soon

Compare iPhone models.

Find the best iPhone for you

Augmented Reality

A new world all around you.

Transform the way you work, learn, play, and connect with the world around you. iPhone is already built for the next generation of AR apps.

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A giant step for iPhone.

iOS 11 makes iPhone so smart, it learns from you. So capable, it helps you in more personal ways. And so useful, it’s more powerful than ever.

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Why Switch

Life is easier on iPhone.

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Guided Tour

Take a tour of iPhone X.

Watch the Guided Tour

AirPods

Wireless.
Effortless.
Magical.

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Selfies on iPhone X

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How to shoot on iPhone.

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iCloud

For safekeeping. And easy sharing.

iCloud keeps all your photos, videos, documents, apps, notes, contacts, and more, safe, secure, and accessible. Automatically.

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You want to do what’s best for your family.
So do we.

Apple is continually designing new features to help make sure kids use their devices in the ways you want.

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iPhone for Business

Learn about iPhone in business