Why Mac

Easy to learn. Astoundingly powerful. Battery life beyond belief. Mac is designed to let you work, play, and create in ways you never imagined. It comes loaded with apps that are ready to go right out of the box. Free, regular software updates keep things up to date and running smoothly. And if you already have an iPhone, it feels familiar from the moment you turn it on.

Ready, set up, go.

With Mac, there’s no complicated setup process. Sign in to iCloud, and information from your iPhone or iPad appears automatically. Use Migration Assistant to transfer your settings, user accounts, and more in a snap. And if you have questions or need help, Apple Support is always just an online chat or phone call away.

Mac does more. So you can, too.

Mac is powerful, capable, and packed with everything you need to bring your work to the next level. Take your productivity and creativity further with apps for anything you can imagine. Even use apps from Microsoft 365 and Adobe Creative Cloud without missing a beat.2 No matter who you are, or what you want to do, Mac can make it happen.

Adobe Photoshop

Microsoft Excel

Always intuitive. Never intimidating.

Mac makes it easy to find what you need, stay organized, and take on any task. Its clear, simple design just makes sense — especially if you have an iPhone. So things like managing multiple windows and keeping track of your files are a breeze. And with quick access to all the controls you need, exactly when you need them, navigating your Mac is easier than ever.

Works perfectly with all your Apple devices.

Mac is designed to partner with all your Apple devices. Use your iPhone as a webcam for your Mac. Read a message on your Apple Watch and reply from your Mac. Start a presentation on your Mac and rehearse it on your iPhone while you’re on the go. Unlock your Mac with your Apple Watch. Or even share entire photo albums with friends from across the room.

Keep what’s private, pri••••.

Apple silicon and macOS Ventura bring the most advanced security of any personal computer to Mac. Mac comes with built-in protections against malware and viruses, and it gives you the freedom to choose what you share and how you share it. Passkeys are a safer and easier way to sign in than passwords. FileVault encrypts all your data for added security. So no matter what you’re doing, Mac helps your private information stay that way.

Even more reasons to love Mac.

  • Mac for Business

    Save on Apple products for your business when you sign up for a business account.

  • Accessibility

    Mac adjusts to the way you work — not the other way around. Powerful built-in accessibility features let you work exactly how you want.

  • Environment

    We’re committed to lowering our impact on the environment by using recycled and renewable materials across all of our products and packaging.

  • Parental Controls

    Screen Time helps you understand how your kids are using their devices and lets you set limits on what they can access and for how long.

  • Family Sharing

    Share access to Apple services like Apple Music, Apple TV+, Apple Arcade, iCloud+, and iCloud Shared Photo Library with up to five family members on your Mac and other Apple devices.4

Which Mac is right for you?

Compare all Mac models

MacBook Air

M1 chip

MacBook Air

M2 chip

MacBook Pro 13”

New MacBook Pro
14” and 16”

iMac 24”

New Mac mini

Mac Studio

Mac Pro