Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.
See if your Mac is ready for macOS Big Sur, the latest version of macOS. And find out how to upgrade quickly and easily.
The Wallet app lives right on your iPhone and is the one place for your credit and debit cards, transit cards, event tickets, car keys, and more.
iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.
Choreographer Kyle Hanagami shares how his viral dance creations come together utilizing the Apple ecosystem and Apple Creator Studio.
Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app. With its loudest speaker yet and 1.5x Precis...
Maximize the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone, and iPad.
Apple Watch Series 11 with new sleep score and up to 24 hours of battery life.
Apple Intelligence is for the everyday and it‘s deeply integrated into iPhone, iPad, and Mac with groundbreaking privacy.
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
Mac and iPad deliver exceptional performance, battery life, and durability for whatever college throws your way. All with Apple Intelligence built in.
Explore a new design with Liquid Glass and exciting features available on iOS 26, iPadOS 26, macOS Tahoe, watchOS 26 and tvOS 26.
Find out how to deploy and manage Apple technology in your school and support IT teams using Apple devices and programs.
Apple Fitness+ has something for everyone, from Strength to Meditation. With new workouts every week and personalized recommendations. Try it free.
Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, and iPhone 17, along with iPhone 16 and iPhone 16e.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Apple is constantly improving the built-in technologies designed to keep your personal information safe.
It’s quick and easy to switch from Android to iPhone. Transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Transfer your stuff with a few taps.
MacBook Air laptop with the superfast M4 chip. Built for Apple Intelligence. Lightweight, with all-day battery life. Now in a new Sky Blue color.
The world’s best all‑in‑one desktop. Supercharged by M4 chip. With a 24-inch 4.5K display. Advanced camera and audio. Built for Apple Intelligence.
Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.