Apple Watch

New Pride Edition Sport Band.

Get to know Apple Watch.

Health

Knows you by heart.

Health

Knows you by heart.

Never miss a beat.

With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.² And the Heart Rate app alerts you of high and low heart rates, as well as an irregular rhythm.³

You snooze. You win.

Set up a bedtime routine and track your sleep. See the time you spent in REM, Core, and Deep sleep, as well as when you might have woken up.

Better understand your daily health status.

The Vitals app can help you identify changes in your health.⁴ Quickly see your key overnight health metrics right on your wrist — including heart rate, respiratory rate, wrist temperature,⁵ blood oxygen,¹⁹ and sleep duration.

The very picture of health.

Apple Watch works with the Health app on iPhone to give you important insights on your sleep, activity, heart rate, menstrual cycle,⁶ and mental health.
Fitness

Every move counts.

Fitness

Every move counts.

Close your rings.

Three rings show all the ways you’re active and help you reach your Move, Exercise, and Stand goals every day.

Works for all your workouts.

From cycling to HIIT to yoga, you have a healthy number of ways to work out — with accurate tracking of all the metrics you most want to see.

Hit the ground running.

Apple Watch has everything you need for running. You can use views like Heart Rate Zones, target specific time goals with Pacer, or do interval training with custom workouts.

Go above, below, and beyond.

Apple Watch is water resistant,⁷ dust resistant,⁸ and crack resistant. So you can swim, hike, and do everything in between without a worry.
Connectivity

The right call for
staying in touch.

Connectivity

The right call for staying in touch.

Stay connected from your wrist.

Call, text, get notifications, and listen to music from almost anywhere. With a cellular plan, you can do it all without your phone while jogging or running an errand.⁹

Your wallet. Without the wallet.

Use Wallet as your home key, car key, and boarding pass.¹⁰

Music and podcasts to your ears.

Stream over 100 million songs with Apple Music.¹¹ And listen to it all on the built-in speaker on Apple Watch Series 10 or Apple Watch Ultra 2.
Safety

Good help is
easy to find.

Safety

Good help is easy to find.

Emergency services when you need them.

Apple Watch can detect if you take a hard fall or are in a severe crash and then automatically call for help, share your location, and notify your emergency contacts.¹²

Peace of mind on your wrist.

Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a Check In for the duration of your workout to automatically notify a friend when you’re done.¹³

Find My. What a find.

The Find My app helps you easily find a friend in a crowded place or share your location to stay connected. You can also locate your lost or stolen devices.

Sound the alarm.

With Siren on Apple Watch Ultra, you can quickly alert those around you when you need help. Just press and hold the Action button and wait for the countdown.
Apple Watch + iPhone

Dynamic duo.

Apple Watch + iPhone

Dynamic duo.

Lost and pinged.

Ping your nearby iPhone to hear where it’s hiding. Precision Finding can direct you to it by showing its approximate distance and direction.¹⁴

Lights. Camera. Remote.

Set up a group photo on iPhone, then use your watch to see and snap the shot or set a timer. It’s perfect for controlling your camera remotely.
Personalization

Make it you-nique.

Personalization

Make it you-nique.

Rock your favorite bands.

Watch bands come in a wide range of colors, styles, and materials, so it’s easy to switch up your look to match your mood.

Dial up the faces.

You can create an endless number of face combinations on Apple Watch — everything from Photos to Snoopy to Nike. Customize them, choose your complications, and even share with friends.

App Store. Open to possibilities.

The App Store on Apple Watch gives you access to tens of thousands of apps, right on your wrist. It lets you personalize your watch for whatever you love to do.
Apple Watch Ultra 2

The ultimate sports and adventure watch.

Apple Watch Ultra 2

The ultimate sports and adventure watch.

Strength in metrics.

The larger screen of Apple Watch Ultra allows you to take in more data while you take on more. So whether you’re running, hiking, biking, diving, or exploring, it’s got your number.

GPS far ahead of the curve.

Apple Watch Ultra features dual-precision GPS — the most accurate GPS in a sports watch.¹⁵

Go further. Go longer.

Apple Watch Ultra gets up to 36 hours of normal use and up to 72 hours with low power settings enabled.¹⁶ More than enough to take on a marathon, long-form triathlon, or three‑day hike.

Action packed.

The customizable Action button lets you quickly activate a variety of functions. Start or stop a workout, mark a segment, drop a Compass Waypoint, or begin a dive. To switch from one function to another, just press and hold.

Explore the lineup.

Compare all models

Apple Watch SE
- Midnight
- Starlight
- Silver
All the essentials.
Light on the pocket.

Learn more Buy
- 44mm or 40mm
  aluminum case
- Retina display
  Up to 1,000 nits
- S8 SiP
- Double tap gesture not applicable
- Find iPhone
- ECG app not applicable
- High and low heart rate notifications
- Irregular rhythm notifications³
- Low cardio fitness notifications
- Blood Oxygen app not applicable
- Up to 18 hours¹⁷
- Low Power Mode
- Fast charging not applicable
Apple Watch Series 10
- Jet Black
- Rose Gold
- Silver
- Slate
- Gold
- Natural
Thinnest. Biggest display.¹⁸ Advanced health features.

Learn more Buy
- 46mm or 42mm
  aluminum or titanium case
- Always-On Retina display
  Up to 2,000 nits
- S10 SiP
- Double tap gesture
- Precision Finding for iPhone¹⁴
- ECG app²
- High and low heart rate notifications
- Irregular rhythm notifications³
- Low cardio fitness notifications
- Blood Oxygen app¹⁹
- Up to 18 hours²⁰
- Up to 36 hours in Low Power Mode²⁰
- Fast charging²¹
Apple Watch Ultra 2
- Black
- Natural
The ultimate sports
and adventure watch.

Learn more Buy
- 49mm
  titanium case
- Always-On Retina display
  Up to 3,000 nits
- S9 SiP
- Double tap gesture
- Precision Finding for iPhone¹⁴
- ECG app²
- High and low heart rate notifications
- Irregular rhythm notifications³
- Low cardio fitness notifications
- Blood Oxygen app¹⁹
- Up to 36 hours¹⁶
- Up to 72 hours in Low Power Mode¹⁶
- Fast charging²¹

Apple Watch Studio

Why Apple is the best
place to buy Apple Watch.

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Free Delivery

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From our door to yours, delivery is always free.

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online.

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Apple Store App

Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, find flexible payment options, track your orders, and more.

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Apple Watch essentials.

All Apple Watch accessories

Show your true colors.

Shop Apple Watch bands
Magic runs
in the family.

Explore all AirPods models and
find the best ones for you.

Learn more

Made for each other.

Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use anytime. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.
You can do so much with just Apple Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications.