Get 3 months of Apple Fitness+ when you buy any Apple Watch.1Shop Apple Watch

Apple Watch

Explore the lineup.

  • Apple Watch Series 11

    • Space Gray
    • Silver
    • Rose Gold
    • Jet Black
    • Natural
    • Gold
    • Slate

    The ultimate way to watch your health.

  • Apple Watch SE 3

    • Midnight
    • Starlight

    Essential health features at a great value.

  • Apple Watch Ultra 3

    • Natural
    • Black

    The ultimate sports
    and adventure watch.

Why Apple is the best
place to buy Apple Watch.

  • Delivery

    Fast, free delivery.

    Get free delivery direct to your door.

    White Apple bag, gray rope handles, gray Apple logo centered

  • Shop with a Specialist

    Shop one on one with a Specialist.

    Based on the guidance in the session, choose the watch that’s perfect for you.

    Apple Genius

  • Apple Store App

    Explore a shopping experience designed around you.

    Use the app for a more personal way to shop.

    Apple Store app

Get to know Apple Watch.

  • Health

    Knows you. Insights and out.

    Heart Rate app, current beats per minute at 68

  • Fitness

    Miles of motivation.

    Runners workout with Apple Watch Series 11.

  • Safety

    Keep help close at hand.

    Map showing SOS waves radiating from the emergency point

  • Apple Watch Ultra 3

    The ultimate sports and adventure watch.

    Three people running on a desert trail track their workout on Apple Watch Ultra 3

  • Connectivity

    The right call for
    staying in touch.

    Apple Watch Series 11, aluminum case, Space Gray color, incoming call, contact photo, accept and decline call buttons, right side exterior, Digital Crown, Sport Band, neon yellow color

  • Personalization

    Make it you-nique.

    Apple Watch Series 11 devices, aluminum case, Space Gray color, and titanium case, natural color, Snoopy and Photos watch faces, Sport Loop, purple fog color, Solo Loop, green gray color

  • Apple Watch + iPhone

    Dynamic duo.

    iPhone 17, right side exterior, lock button, raised camera lenses, Apple Watch Series 11, right side exterior, Digital Crown, microphone, side button

Time for a refresh.

Explore the latest bands in new materials, styles, and colors.

Shop Apple Watch bands
Apple Watch bands: Sport Band, neon yellow color, Braided Solo Loop, turmeric color, Alpine Loop, anchor blue color, Sport Loop, purple fog color, Milanese Loop, natural color

Made for each other.

  • Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

    iPhone 17, Apple Watch Ultra 3, Workout app with fitness insights open

Apple Watch