Trade in your iPhone, iPad, Mac, Watch, or any other device for credit toward a new one, or recycle it responsibly for free with Apple Trade In.
Final Cut Pro is Apple’s revolutionary video editing application. Review a comprehensive list of features and specifications.
Compare features and technical specifications for iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, iPhone SE, and many more.
View all technical specifications for iPhone 15 Pro and iPhone 15 Pro Max.
The new Mac Studio. Supercharged by the M2 Max and M2 Ultra chip. Extensive connectivity. Stunningly compact.
Review a comprehensive list of features and specifications for Logic Pro.
A superpowerful chip. A superstar camera. A leap in battery life. A fast 5G connection. A pocket-size 4.7” design.
Apple Music today announced the release of its 100 Best Albums of all time, a list crafted by Apple Music’s experts alongside industry professionals.
Compare resolution, size, weight, performance, battery life, and storage of iPad Pro, iPad Air, iPad, and iPad mini models.
The new Mac Pro with M2 Ultra combines our most powerful Apple silicon yet with PCIe expansion for the ultimate in workstation-class performance.
Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.
View all technical specifications for iPhone 15 and iPhone 15 Plus.
View all technical specifications for iPhone SE.
View all technical specifications for iPhone 13.
Apple today announced a new MacBook Pro lineup featuring the all-new family of M3 chips: M3, M3 Pro, and M3 Max.
https://www.apple.com/ae/newsroom/2023/10/apple-unveils-new-macbook-pro-featuring-m3-chips/
Apple today announced the new MacBook Air with the powerful M3 chip, taking its power-efficient performance and portability to a new level.
Four multidisciplinary artists create digital projects with iPad Pro and MacBook Pro and conduct Today at Apple sessions at the India Art Fair 2024.
https://www.apple.com/ae/newsroom/2024/02/art-as-a-force-of-nature/
Apple today announced an expansion of Self Service Repair for MacBook Pro and iMac models powered by M3, with support available today.
https://www.apple.com/ae/newsroom/2024/02/apple-expands-self-service-repair-for-mac/
Apple today previewed Apple Jing’an, located near Jing’an Temple and Jing’an Park in Shanghai, China.
Apple Hongdae opened today in the center of a bustling university neighborhood in Seoul.
https://www.apple.com/ae/newsroom/2024/01/apple-hongdae-now-open-in-south-korea/
Starting January 8, the service will introduce a brand-new sound meditation theme and workout program featuring record-breaking athlete Rose Zhang.
Apple today announced financial results for its fiscal 2024 first quarter ended December 30, 2023.
https://www.apple.com/ae/newsroom/2024/02/apple-reports-first-quarter-results/
Work on all your projects at once with apps that run faster. Finish that email you started on your iPhone, without charging all day. Mac does that.
Learn how Apple products, services, and apps can power small businesses to collaborate, scale, simplify, and run even better.
SAP, the market leader in enterprise application software, gives employees the choice to work on Mac because Mac unleashes their full potential.
https://www.apple.com/ae/business/enterprise/success-stories/tech/sap/
Apple products have the power and flexibility to help employees be at their most productive, creative, and collaborative anywhere.
Want Want seamlessly migrated from PC to Mac, transforming its business while improving employee productivity and satisfaction along the way.
https://www.apple.com/ae/business/enterprise/success-stories/manufacturing/want-want/
Read the success stories of how small businesses use Apple technology to optimize and scale seamlessly and securely.
https://www.apple.com/ae/business/small-business/success-stories/
Apple hardware and software are designed with powerful, advanced technologies that work together to keep your data and devices secure.
Beginning today, the new 15-inch MacBook Air, Mac Studio, and Mac Pro powered by Apple silicon are now available.