iPhone XR

All-screen design. Longest battery life ever in an iPhone.
Fastest performance. Studio-quality photos.

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iPhone XS

Largest Super Retina display. Fastest performance with A12 Bionic. Most secure facial authentication with Face ID.
Breakthrough dual cameras with Depth Control.

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Gifts for the Holidays

Shop gifts

Apple Watch Series 4

All new. For a better you.
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iPad Pro

All new. All screen. All powerful.
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MacBook Air

Lightness strikes again.
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Share Your Gifts

Put yourself out there and make something wonderful.
Watch the Holiday Spot now

AirPods

Wireless. Effortless. Magical.
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Apple GiveBack

Trade in your old device
for credit toward a new one.
See how it works