iPhone XR from AED 2,199 or iPhone XS from AED 3,249.*

Get instant savings when you trade in your iPhone at an Apple Store.*

iPhone X R

All-screen design. Longest battery life ever in an iPhone.
Fastest performance. Studio-quality photos.

iPhone X S


Apple Watch Series 4


Buy a Mac or iPad for university. Get Beats.

MacBook Air

Lightness strikes again.

MacBook Pro

More power. More performance. More pro.

iPad Pro

All new. All screen. All powerful.
Learn more about Apple TV plus

Original stories from the most creative minds in TV and film.

Original stories from the most creative minds in TV and film.
Learn more about Apple Arcade

Apple Arcade

Games that redefine games. Coming to the App Store this fall.