Volume Purchase Program for Business

Whether you have ten employees or ten thousand, the Volume Purchase Program (VPP) makes it simple to find, buy, and distribute apps and books to meet your every business need.

Buy apps and books.

The VPP store lets you purchase world-class apps and engaging interactive books that are great for business. Purchase content in volume and equip your entire workforce with innovation.

From the App Store.

Buy apps in volume for both Mac and iOS through the VPP store. Free apps are also available, so you can provide users with all the tools they need to get their jobs done.

Custom B2B apps for iOS.

Get custom B2B apps built uniquely for you by third‑party developers. Custom B2B apps are delivered privately through the program and at any price, so your business gets exactly what it needs.

Books from the iBooks Store.

In addition to apps, books from the iBooks Store are available for purchase through the program. Tap into Multi-Touch books, and bring entirely new ways of learning to your workforce.

Buy content with purchase orders.

Businesses can buy Volume Purchase Program Credit (VPP Credit) with a purchase order for use on the VPP store. VPP Credit can be procured for a specific dollar amount and is delivered electronically to account administrators. Business customers can buy VPP Credit through their Apple purchasing account or through Apple Authorized Resellers.

Streamlined distribution.

The Volume Purchase Program provides businesses with complete ownership and control of content through mobile device management (MDM) solutions.

Flexible options.

When you buy apps and books in volume, you can distribute content via redeemable codes directly to your users. You also have the option to assign apps and books using third-party MDM solutions.

Managed distribution.

Easily distribute apps to employees while retaining ownership and control. Invite users to participate, then assign apps to them using an MDM solution. Apps can be used on all of an employee's devices, and when no longer needed, reassigned to a different employee.

Privacy for users.

Users can install purchased apps and books directly from the App Store, Mac App Store, and iBooks Store on their device using their personal Apple ID. An Apple ID is registered with the service, but remains completely private — and never known by the IT administrator.

How it works.

In just a few simple steps, your business will be set up to purchase and distribute apps and books in volume.


Enroll in the Volume Purchase Program by creating an Apple Deployment Programs account. You’ll be asked to create a dedicated Apple ID for administering the program and provide basic information about your business.


Purchase through the program in three simple steps. First, log in to the VPP store and search for content. Second, enter the quantity you want to buy. And third, complete the transaction with a corporate credit card or VPP Credit.

Set up.

Set up program administrators who are responsible for purchasing and distributing content for your organization. A program-specific Apple ID will be created for these new administrators.


Distribute content to individual employees by providing them with redeemable codes for each app or book. Or streamline company-wide distribution by assigning apps directly to users or groups using an MDM solution. Content can only be distributed to users in the same country or region where the app or book was purchased.

Ready for business.

With an all new line up of iPhones and iPads running iOS 8, a powerful selection of Mac notebooks and desktops with OS X Yosemite and amazing apps for business, you have the best tools to do great things at work.