Volume Purchase Program for Business

Whether you have ten employees or ten thousand, the Volume Purchase Program (VPP) makes it simple to find, buy, and distribute apps and books to meet your every business need.

Buy apps and books.

The VPP store lets you purchase world-class apps and engaging interactive books that are great for business. Purchase content in volume and equip your entire workforce with innovation.

From the App Store.

Buy apps in volume for both Mac and iOS through the VPP store. Free apps are also available, so you can provide users with all the tools they need to get their jobs done.

Custom B2B apps for iOS.

Get custom B2B apps built uniquely for you by third‑party developers. Custom B2B apps are delivered privately through the program and at any price, so your business gets exactly what it needs.

Books from the iBooks Store.

In addition to apps, books from the iBooks Store are available for purchase through the program. Tap into Multi-Touch books, and bring entirely new ways of learning to your workforce.

Buy content with purchase orders.

Businesses can buy apps and books with a purchase order for use in the Volume Purchase Program. Volume Purchase Program Credit (VPP Credit) can be procured for a specific dollar amount and is delivered electronically to account administrators. Business customers can buy VPP Credit through their Apple purchasing account or through Apple Authorized Resellers.

Streamlined distribution.

The Volume Purchase Program provides businesses with complete ownership and control of content through mobile device management (MDM) solutions.

Flexible options.

When you buy apps and books in volume you can distribute content via redeemable codes directly to your users. You also have the option to assign apps and books using third-party MDM solutions.

Managed distribution.

Easily distribute apps to users while retaining ownership and control. Invite users to participate, then assign apps to them using an MDM solution. Apps can be used on all of a user’s devices, and when no longer needed reassigned to a different user.
Learn more about MDM

Privacy for users.

Users can install purchased apps and books directly from the App Store, Mac App Store, and iBooks Store on their device using their personal Apple ID. An Apple ID is registered with the service, but remains completely private — and never known by the IT administrator.

The Volume Purchase Program is available in the following countries:

Australia, Canada, France, Germany, Italy, Japan, New Zealand, Spain, United Kingdom, and United States.

Ready for business.

With a comprehensive approach to security, simplified deployment, and a powerful platform for apps, organizations of all sizes have everything they need for game-changing productivity.