Apple In house
“Apple would like to thank our incredible customers and developers for topping 50 billion apps downloaded,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The App Store completely transformed how people use their mobile devices and created a thriving app ecosystem that has paid out over nine billion dollars to developers. We’re absolutely floored to cross this milestone in less than five years.”

The App Store opened in July 2008 with 500 apps. Since its introduction, Apple’s incredible developer community has created an app for doing almost everything imaginable on an iPhone®, iPad® and iPod touch®.

“We were blown away with our success on the App Store back in 2008,” said Rich Riley, CEO of Shazam. “And almost five years later we continue to be amazed with how much people love using Shazam on their iPhone or iPad. With the App Store, we can effortlessly provide users with updates that give them great new features while making it easy for new users to discover and download Shazam for themselves.”

“We started our company in 2008 as three friends focused on creating great educational apps for our children,” said Caroline Hu Flexer, co-founder of Duck Duck Moose. “The App Store brought ‘Wheels on the Bus’ to the world in a big way. Sixteen apps later, a fan base of millions of parents, children and educators and a growing company with 20 full-time employees, we couldn’t be happier with our success.”

“The App Store has been integral in getting us into the hands of millions of iOS users and has transformed our business,” said Elizabeth Francis, Chief Marketing Officer of Gilt.com. “Our apps allow our members to access their favorite sales on Gilt every day, anytime, anywhere. App Store customers have proven to be a loyal shopper base and have been influential in making Gilt the globally recognized brand it is today.”

The revolutionary App Store offers more than 850,000 apps to iPhone, iPad and iPod touch users in 155 countries around the world, with more than 350,000 native iPad apps available. App Store customers can choose from an incredible range of apps in 23 categories, including newspapers and magazines offered in Newsstand, games, business, news, sports, health & fitness and travel.

*50 billion unique downloads excluding re-downloads and updates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Carolyn Wu
Apple
carolyn_wu@apple.com
+86-10-8525-5952

Tiffany Yang
Apple
tiffany_yang@apple.com
+86-10-8525-5785
]]>
“We look forward to gathering at WWDC 2013 with the incredible community of iOS and OS X developers,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Our developers have had the most prolific and profitable year ever, and we’re excited to show them the latest advances in software technologies and developer tools to help them create innovative new apps. We can’t wait to get new versions of iOS and OS X into their hands at WWDC.”

WWDC 2013 activities include:

• More than 100 technical sessions presented by Apple engineers on a wide range of topics for developing, deploying and integrating the latest iOS and OS X technologies;
• more than 1,000 Apple engineers supporting over 100 hands-on labs and events to provide developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps;
• the latest innovations, features and capabilities of iOS and OS X, and how to enhance an app's functionality, performance, quality and design;
• the opportunity to connect with thousands of fellow iOS and OS X developers from around the world—last year more than 60 countries were represented;
• engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; and
• Apple Design Awards which recognize iPhone®, iPad® and Mac apps that demonstrate technical excellence, innovation and outstanding design.

To purchase tickets, get updates and more information, developers can go to the WWDC website (developer.apple.com/wwdc).

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Carolyn Wu
Apple
carolyn_wu@apple.com

Tiffany Yang
Apple
tiffany_yang@apple.com
]]>
The Company sold 37.4 million iPhones in the quarter, compared to 35.1 million in the year-ago quarter. Apple also sold 19.5 million iPads during the quarter, compared to 11.8 million in the year-ago quarter. The Company sold just under 4 million Macs, compared to 4 million in the year-ago quarter.

“We are pleased to report record March quarter revenue thanks to continued strong performance of iPhone and iPad,” said Tim Cook, Apple’s CEO. “Our teams are hard at work on some amazing new hardware, software, and services and we are very excited about the products in our pipeline.”

“Our cash generation remains very strong, with $12.5 billion in cash flow from operations during the quarter and an ending cash balance of $145 billion,” said Peter Oppenheimer, Apple’s CFO.

Apple is providing the following guidance for its fiscal 2013 third quarter:

• revenue between $33.5 billion and $35.5 billion
• gross margin between 36 percent and 37 percent
• operating expenses between $3.85 billion and $3.95 billion
• other income/(expense) of $300 million
• tax rate of 26%

Apple will provide live streaming of its Q2 2013 financial results conference call beginning at 2:00 p.m. PDT on April 23, 2013 at www.apple.com/quicktime/qtv/earningsq213. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 29, 2012, its Form 10-Q for the quarter ended December 29, 2012, and its Form 10-Q for the quarter ended March 30, 2013 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Carolyn Wu
Apple
carolyn_wu@apple.com
+86-10-8525-5952

Tiffany Yang
Apple
tiffany_yang@apple.com
+86-10-8525-5785
]]>
As part of this program, the Board has increased its share repurchase authorization to $60 billion from the $10 billion level announced last year. This is the largest single share repurchase authorization in history and is expected to be executed by the end of calendar 2015. Apple also expects to utilize about $1 billion annually to net-share-settle vesting restricted stock units.

Additionally, the Board has approved a 15% increase in the Company’s quarterly dividend and today has declared a dividend of $3.05 per common share, payable on May 16, 2013 to shareholders of record as of the close of business on May 13, 2013. Apple is among the largest dividend payers in the world, with annual payments of about $11 billion.

In conjunction with the expanded return of capital program, the Company plans to borrow and expects to announce more details about this in the near future.

The management team and Board of Directors will continue to review each element of the capital return program on an annual basis.

“We are very fortunate to be in a position to more than double the size of the capital return program we announced last year,” said Tim Cook, Apple’s CEO. “We believe so strongly that repurchasing our shares represents an attractive use of our capital that we have dedicated the vast majority of the increase in our capital return program to share repurchases.”

“We will continue to return capital to shareholders through dividends, share repurchases, and cash used to net-share-settle vesting RSUs,” said Peter Oppenheimer, Apple’s CFO. “We continue to generate cash in excess of our needs to operate the business, invest in our future, and maintain flexibility to take advantage of strategic opportunities.”

This press release contains forward-looking statements including without limitation those regarding future business outlook and plans for dividends, share repurchases, and borrowing. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 29, 2012, its Form 10-Q for the quarter ended December 29, 2012, and its Form 10-Q for the quarter ended March 30, 2013 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Carolyn Wu
Apple
carolyn_wu@apple.com
+86-10-8525-5952

Tiffany Yang
Apple
tiffany_yang@apple.com
+86-10-8525-5785

]]>
The MacBook Pro with Retina display features the world’s highest resolution notebook display. Whether you’re reading emails, writing text, editing home movies in HD or retouching professional photography, everything appears vibrant, detailed and sharp, delivering an unrivaled viewing experience. The MacBook Pro with Retina display features flash storage that is up to four times faster than traditional notebook hard drives, and delivers improved reliability, instant-on responsiveness and up to 30 days of standby time.

Pricing & Availability
The updated MacBook Pro with Retina display and MacBook Air models are available today through the Apple Online Store (www.apple.com/hk/en), Apple’s retail stores and Apple Authorized Resellers. Pricing details, technical specifications, configure-to-order options and accessories are available online at www.apple.com/hk/en/macbook-pro and www.apple.com/hk/en/macbookair.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Carolyn Wu
Apple
carolyn_wu@apple.com
+86-8525-5952
]]> www.apple.com/hk/en), Apple’s retail stores and select Apple Authorized Resellers. The 27-inch iMac will be available for order through the Apple Online Store and will begin shipping in December.

Redesigned from the inside out, the new iMac packs high performance technology into an aluminum and glass enclosure that measures just 5 mm thin at its edge and features a reengineered display that reduces reflection by 75 percent. The new iMac includes 8GB of 1600 MHz memory, a 1TB hard drive, third generation quad-core Intel Core i5 processors that can be upgraded to Core i7, and the latest NVIDIA GeForce graphics processors that deliver up to 60 percent faster performance. Fusion Drive is an innovative new storage option that gives customers the performance of flash and the capacity of a hard drive by combining 128GB of flash with a standard hard drive to create a single storage volume that intelligently manages files to optimize read and write performance.

The 21.5-inch iMac is available with a 2.7 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.2 GHz and NVIDIA GeForce GT 640M for a suggested retail price of HK$ 9,888; and with a 2.9 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.6 GHz and NVIDIA GeForce GT 650M for a suggested retail price of HK$ 11,488. The 27-inch iMac is available with a 2.9 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.6 GHz and NVIDIA GeForce GTX 660M for a suggested retail price of HK$ 13,888; and with a 3.2 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.6 GHz and NVIDIA GeForce GTX 675MX for a suggested retail price of HK$ 15,488.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tiffany Yang
Apple
tiffany_yang@apple.com
+86-10-8525-5785

Carolyn Wu
Apple
carolyn_wu@apple.com
+86-10-8525-5952
]]>
“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new user features including: an all new Maps app with Apple-designed cartography, turn-by-turn navigation and an amazing new Flyover™ view; Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center; Passbook®, the simplest way to get all your passes in one place; new Siri® features, including support for more languages, easy access to sports scores, restaurant recommendations and movie listings;*** Siri and Facebook-enabled apps like Photos, Safari® and Maps; and Shared Photo Streams via iCloud®.

Pricing & Availability
iReserve for iPhone 5 will be available at apple.com/hk/en beginning September 20 for pickup at the ifc mall Apple Store in Hong Kong beginning at 8 a.m. local time on Friday, September 21. Every customer who buys an iPhone 5 at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone 5 by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store.

iPhone 5 comes in either white & silver or black & slate, and will be available in Hong Kong for a suggested retail price of HKD 5,588 for the 16GB model and HKD 6,388 for the 32GB model and HKD 7,188 for the 64GB model. iPhone 5 will be available from the Apple retail stores, and through SmarTone, CSL and Hutchison and select Apple Authorized Resellers. iPhone 4S will also be available for just HK 4,688 and iPhone 4 will be available for HKD 3,488.

iPhone 5 will roll out worldwide to 22 more countries on September 28, including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.

* LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
** Battery life depends on device settings, usage and other factors. Actual results vary.
*** Not all features are supported in all countries.
**** Availability varies by carrier.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tiffany Yang
Apple
tiffany_yang@apple.com
+86-10-8525-5785

Carolyn Wu
Apple
carolyn_wu@apple.com
+86-10-8525-5952
]]>
“iPhone 5 is the most beautiful consumer device that we’ve ever created,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’ve packed an amazing amount of innovation and advanced technology into a thin and light, jewel-like device with a stunning 4-inch Retina display, blazing fast A6 chip, ultrafast wireless, even longer battery life; and we think customers are going to love it.”

iPhone 5 is the thinnest smartphone in the world, with an all-new 7.6 mm anodized aluminum body that is 18 percent thinner and 20 percent lighter than iPhone 4S. Designed with an unprecedented level of precision, iPhone 5 combines an anodized aluminum body with diamond cut chamfered edges and glass inlays for a truly incredible fit and finish.

The new 4-inch Retina display on iPhone 5 delivers even more pixels than iPhone 4S, making the already incredible Retina display even better. By making the screen taller, not wider, iPhone 5 is just as easy to use with one hand so you can tap, type and scroll the same way you always have, while enjoying even more of your content including amazing apps optimized for the larger Retina display, widescreen HD video, a full five days of your Calendar and more of every web page.

iPhone 5 supports ultrafast wireless standards including LTE and DC-HSDPA, so you can browse, download and stream content even faster. To support the latest LTE technology, Apple has pioneered a unique single-radio LTE solution that provides blazing fast speeds while fitting perfectly into the new remarkably thin design. iPhone 5 features dual-band 802.11n Wi-Fi support for a wireless experience up to 150 Mbps.***

The all-new A6 chip was designed by Apple to maximize performance and power efficiency to support all the incredible new features in iPhone 5, including the stunning new 4-inch Retina display—all while delivering even better battery life. With up to twice the CPU and graphics performance, almost everything you do on iPhone 5 is blazing fast for launching apps, loading web pages and downloading email attachments.

The 8 megapixel iSight® camera is the most popular camera in the world and with iPhone 5, it’s even better. The new camera is completely redesigned with incredible optical performance, yet amazingly it’s 25 percent smaller than the camera in iPhone 4S. The new iSight camera in iPhone 5 features a sapphire crystal lens cover that is thinner and more durable than standard glass with the ability to provide crystal clear images. The new panorama feature lets you capture jaw-dropping panorama images of up to 28 megapixels by simply moving the camera across a scene in one smooth motion. New video features include improved stabilization, video face detection for up to 10 faces and the ability to take still photos as you record. A new FaceTime® HD front facing camera makes FaceTime calls incredibly clear and can also be used for self portraits and recording 720p HD video. iPhone 5 also allows you to share photos with friends and family using iCloud’s Shared Photo Streams.

iPhone 5 features the new Lightning™ connector that is smaller, smarter and more durable than the previous connector. The all-digital Lightning connector features an adaptive interface that uses only the signals that each accessory requires, and it’s reversible so you can instantly connect to your accessories. The Lightning-to-30-pin Adapter is also available to connect iPhone 5 to legacy 30-pin accessories.****

iPhone 5 introduces new enhanced audio features including a new beam-forming, directional microphone system for higher quality sound, while background noise fades away with new noise canceling technology. iPhone 5 now includes support for cellular wideband audio for crisper word clarity and more natural sounding speech. Wideband audio will be supported by over 20 carriers worldwide at launch. iPhone 5 comes with the new Apple EarPods™ featuring a breakthrough design for a more natural fit and increased durability, and an incredible acoustic quality typically reserved for higher-end earphones.

iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new user features including: an all new Maps app with Apple-designed cartography, turn-by-turn navigation and an amazing new Flyover™ view; Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center; Passbook, the simplest way to get all your passes in one place; new Siri features, including support for more languages, easy access to sports scores, restaurant recommendations and movie listings;***** Siri and Facebook-enabled apps like Photos, Safari® and Maps; and Shared Photo Streams via iCloud®.

Pricing & Availability
iPhone 5 comes in either white & silver or black & slate, and will be available in the HK for a suggested retail price of HK$5,588 for the 16GB model and HK$6,388 for the 32GB model and HK$7,188 for the 64GB model. iPhone 5 will be available from the Apple Online Store (www.apple.com/hk), Apple’s retail stores, and select Apple Authorized Resellers. Besides, iPhone 5 will be available in the US, Australia, Canada, France, Germany, Japan, Singapore and the UK on Friday, September 21. iPhone 4S will also be available from just HK$4,688.****** iOS 6 software will be available on Wednesday, September 19 as a free software update.

iPhone 5 will roll out worldwide to 22 more countries on September 28, including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.

* LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
** Battery life depends on device settings, usage and other factors. Actual results vary.
*** Based on theoretical speeds, actual speeds may vary.
**** Sold separately.
***** Not all features are supported in all countries.
****** Availability varies by carrier.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tiffany Yang
Apple
tiffany_yang@apple.com
+86-10-8525-5785

Carolyn Wu
Apple
carolyn_wu@apple.com
+86-10-8525-5952
]]>
“With over 350 million sold, iPod is the world’s most popular and beloved music player,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Music lovers may have a difficult time deciding between the reinvented iPod nano, the thinnest iPod ever, and the all-new iPod touch with its stunning 4-inch Retina display, 5 megapixel iSight camera and ultra-thin design—both in beautiful new colors.”

The new iPod touch has been redesigned with a brilliant 4-inch Retina display in an ultra-thin and light anodized aluminum body—the thinnest iPod touch ever at just 6 mm thin and weighing just 88 grams. With Apple’s dual-core A5 chip inside, iPod touch delivers up to twice the processing power and up to seven times faster graphics than the fourth generation iPod touch, all while maintaining incredible battery life of up to 40 hours of music playback and up to eight hours of video playback.* And, for the first time ever, iPod touch is available in five vibrant colors.

The new iPod touch includes a 5 megapixel iSight camera with autofocus, support for 1080p video recording with video image stabilization, face detection and an LED flash, and the new panorama feature that lets you capture gorgeous panoramic photos by simply moving the camera across a scene. Every new iPod touch comes with a color-matched iPod touch loop, a clever and convenient wrist strap you can use while taking photos, recording video and playing games.

The new iPod touch comes with iOS 6, the world’s most advanced mobile operating system with over 200 features, and for the first time, features Siri, the intelligent assistant that helps you get things done just by asking. Siri arrives on the new iPod touch with support for more languages, easy access to sports scores, restaurant recommendations and movie listings.** The new iPod touch also includes: built-in Facebook integration with ability to post directly from Siri; Shared Photo Streams via iCloud®; and other key iOS features like iMessage™, FaceTime®, Mail and Game Center. Now you can wirelessly display your iPod touch screen right on your HDTV with AirPlay® Mirroring, allowing you to stream photos, videos, music, apps and play games on your big screen TV.***

The reinvented iPod nano is the thinnest iPod ever, at just 5 mm, and features the largest display ever built into an iPod nano, allowing you to enjoy more of your music, photos and widescreen videos. The new iPod nano features a 2.5-inch Multi-Touch display to make navigating your music even easier; a home button to quickly get back to your home screen; and convenient buttons to easily control volume and quickly play, pause or change songs without looking. The new iPod nano gives music lovers built-in Bluetooth for wireless listening with Bluetooth-enabled headphones, speakers and cars. At 30 hours, the new iPod nano offers the longest music playback of any iPod nano so you can enjoy your playlists* and FM radio even longer. With built-in fitness features including a pedometer and support for Nike+, iPod nano users will be ready to take their music walking, running or anywhere they like. The new iPod nano comes in seven gorgeous new colors with fun color-matched wallpapers.

With the App Store℠ on iPod touch, users have access to the world’s largest and best collection of over 700,000 apps, including over 175,000 game and entertainment titles. Customers also have the iTunes Store® at their fingertips, giving them instant access to the world’s largest catalog of over 26 million songs, 190,000 TV episodes, 45,000 movies and 1.5 million books to purchase and download directly to their iPod touch.

Both iPod touch and iPod nano come with the new Lightning™ connector that is smaller, smarter and more durable than the previous connector. The all-digital Lightning connector features an adaptive interface that uses only the signals that each accessory requires, and it’s reversible so you can instantly connect to your accessories. The Lightning-to-30-pin Adapter is also available to connect iPod touch and iPod nano to legacy 30-pin accessories.****

iPod touch and iPod nano also come with the new Apple EarPods™ featuring a breakthrough design for a more natural fit, increased durability and an incredible acoustic quality typically reserved for higher-end earphones.

Pricing & Availability
Pre-orders for the new iPod touch in pink, yellow, blue, white & silver, black & slate begin September 14 through the Apple Online Store (www.apple.com/hk) for a suggested price of HK$2,288 for the 32GB model and HK$3,088 for the 64GB model. The new iPod touch will be available in October through the Apple Online Store (www.apple.com/hk), Apple’s retail stores and Apple Authorized Resellers. The fourth generation iPod touch is available in black and white for HK$1,488 in a 16GB model and HK$1,888 in a 32GB model through the Apple Online Store (www.apple.com/hk), Apple’s retail stores and Apple Authorized Resellers. iPod touch requires a Mac with a USB 2.0 or USB 3.0 port, Mac OS X v10.6.8 or later and iTunes 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later. An Apple ID is required for some iPod touch features. iOS 6 will also be available as a free software update for iPod touch (fourth generation) customers allowing them to experience the amazing new features including Facebook-enabled apps like Photos; Shared Photo Streams via iCloud; and Passbook®, the simplest way to get all your passes in one place.

iPod nano will be available in October in pink, yellow, blue, green, purple, silver and slate for a suggested price of HK$1,188 in a 16GB model through the Apple Online Store (www.apple.com/hk), Apple’s retail stores and Apple Authorized Resellers. iPod shuffle® is available today in pink, yellow, blue, green, purple, silver and slate for a suggested price of HK$388 in a 2GB model through the Apple Online Store (www.apple.com/hk), Apple’s retail stores and Apple Authorized Resellers. iPod shuffle requires a Mac® with a USB 2.0, Mac OS® X v10.6.8 or later and iTunes® 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later. iPod nano requires a Mac with a USB 2.0 or USB 3.0 port, Mac OS X v10.6.8 or later and iTunes 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later.

(PRODUCT) RED models of iPod shuffle, iPod nano and iPod touch are available through the Apple Online Store (www.apple.com/hk) and Apple’s retail stores.

* Battery life depends on device settings, usage and other factors. Actual results vary.
** Not all features are supported in all countries.
*** AirPlay Mirroring is only supported on the fifth generation iPod touch.
**** Sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tiffany Yang
Apple
tiffany_yang@apple.com
+86-10-8525-5785

Carolyn Wu
Apple
carolyn_wu@apple.com
+86-10-8525-5952
]]>
“Just a year after the incredibly successful introduction of Lion, customers have downloaded Mountain Lion over three million times in just four days, making it our most successful release ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

Mountain Lion features include the all new Messages app, Notification Center, system-wide Sharing, Facebook integration*, Dictation, AirPlay® Mirroring and Game Center. iCloud® integration makes it easy to set up your Mail, Contacts, Calendar, Messages, Reminders and Notes, and keep everything, including iWork® documents, up to date across all your devices. For more information or to download Mountain Lion visit apple.com/hk/en/osx/specs/.

In addition to Mountain Lion, the Mac App Store offers thousands of apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories, and is the largest, fastest growing PC software store in the world. Users can browse new and noteworthy apps, including apps that take advantage of new features in Mountain Lion, as well as check out staff favorites, top charts for free and paid apps, and user ratings and reviews. For more information visit apple.com/mac/app-store.

*Facebook integration will be available in an upcoming software update to Mountain Lion.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tiffany Yang
Apple
tiffany_yang@apple.com
+86-10-8525-5785

Carolyn Wu
Apple
carolyn_wu@apple.com
+86-10-8525-5952
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“People are going to love the new features in Mountain Lion and how easy it is to download and install from the Mac App Store,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With iCloud integration, Mountain Lion is even easier to set up, and your important information stays up to date across all your devices so you can keep editing documents, taking notes, creating reminders, and continue conversations whether you started on a Mac, iPhone or iPad.”

With more than 200 innovative new features, Mountain Lion includes:

• iCloud integration, for easy set up of your Mail, Contacts, Calendar, Messages, Reminders and Notes, and keeping everything, including iWork® documents, up to date across all your devices;
• the all new Messages app, which replaces iChat® and brings iMessage™ to the Mac, so you can send messages to anyone with an iPhone®, iPad®, iPod touch® or another Mac;
• Notification Center, which streamlines the presentation of notifications and provides easy access to alerts from Mail, Calendar, Messages, Reminders, system updates and third party apps;
• system-wide Sharing, to make it easy to share links, photos, videos and other files quickly without having to switch to another app, and you just need to sign in once to use third-party services like Facebook, Twitter, Flickr and Vimeo;
• Facebook integration, so you can post photos, links and comments with locations right from your apps, automatically add your Facebook friends to your Contacts, and even update your Facebook status from within Notification Center;
• Dictation, which allows you to dictate text anywhere you can type, whether you’re using an app from Apple or a third party developer;
• AirPlay Mirroring, an easy way to wirelessly send an up-to-1080p secure stream of what’s on your Mac to an HDTV using Apple TV®, or send audio to a receiver or speakers that use AirPlay; and
• Game Center, which brings the popular social gaming network from iOS to the Mac so you can enjoy live, multiplayer games with friends whether they’re on a Mac, iPhone, iPad or iPod touch.

Additional features in Mountain Lion include the revolutionary new Gatekeeper, which makes downloading software from the Internet safer; Power Nap, which automatically updates your apps and system while your Mac is asleep; and a faster Safari® browser. New features for China include significantly improved text input, a new Chinese Dictionary, easy setup with popular email providers, Baidu search in Safari, and built-in sharing to Sina Weibo and popular video websites Youku and Tudou.

Pricing & Availability
OS X Mountain Lion is available from the Mac App Store for $158.00 (HK). Mountain Lion requires Lion or Snow Leopard (OS X v10.6.8 or later), 2GB of memory and 8GB of available space. For a complete list of system requirements and compatible systems, please visit: apple.com/hk/en/osx/specs. OS X Server requires Mountain Lion and is available from the Mac App Store for $158.00 (HK). The OS X Mountain Lion Up-to-Date upgrade is available at no additional charge from the Mac App Store to all customers who purchased a qualifying new Mac system from Apple or an Apple Authorized Reseller on or after June 11, 2012.

*Facebook integration will be available in an upcoming software update to Mountain Lion.
**Dictation support for Cantonese will be available in a software update to Mountain Lion.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tiffany Yang
Apple
tiffany_yang@apple.com
+86-10-8525-5785

Carolyn Wu
Apple
carolyn_wu@apple.com
+86-10-8525-5952
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Apple is bringing the iTunes Store to music fans in Brunei, Cambodia, Laos, Macau, Malaysia, Philippines, Thailand, Sri Lanka and Vietnam. Customers can also rent or purchase movies from the iTunes Store, with many available in stunning HD, from major studios including 20th Century Fox, Paramount Pictures, Sony Pictures Home Entertainment, The Walt Disney Studios and Warner Bros. Pictures. The iTunes Store joins the revolutionary App Store™ which offers more than 650,000 apps to consumers in 155 countries.

The iTunes Store is the best way for iPhone®, iPad®, iPod®, Mac® and PC users to legally discover, purchase and download music online. All music on the iTunes Store comes in iTunes Plus®, Apple’s DRM-free format with high-quality 256 kbps AAC encoding for audio virtually indistinguishable from the original recordings.

iTunes® in the Cloud lets you download your previously purchased iTunes music to all your iOS devices at no additional cost, and new music purchases can be downloaded automatically to all your devices. In addition, music not purchased from the iTunes Store can gain the same benefits by using iTunes Match℠, a new service that stores your entire music library in iCloud® for access at any time, from any iOS device. iTunes Match is available for purchase in the new countries added today.

Pricing & Availability
iTunes 10.6.3 for Mac and Windows includes the iTunes Store and is available as a free download from www.apple.com/hk/en/itunes/. iTunes Store purchases require a valid credit card with a billing address in country.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tiffany Yang
Apple
tiffany_yang@apple.com
+86-10-8525-5785

Carolyn Wu
Apple
carolyn_wu@apple.com
+86-10-8525-5952
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