Apple TV

The future of television.

TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognizing that apps are the future of television. YouTube, Bloomberg TV+, CBS Sports, iTunes — apps are quickly becoming how we watch today. So we built a new foundation around this vision — with a new operating system called tvOS and innovative ways to connect with your screen. This is the new Apple TV.
This is where television is headed.

It’s all about apps.

Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as YouTube, Bloomberg TV+, CBS Sports, and iTunes to watch TV. And that’s exactly where TV in the living room is headed. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.


All the entertainment your TV can handle.

iTunes movies, YouTube, live sports and news. And so much more. If it’s worth watching, there’s definitely an app for that.

See what’s on Apple TV

Games and More

Games and apps on TV. It’s gonna be huge.

The App Store is coming to your TV. You can expect big, exciting games. Imagine apps that turn your living room into a fitness studio or a classroom. Or multiperson experiences that redefine family game night. We can’t wait to see where developers take this.

Learn more about the App Store on the new Apple TV

The television finally gets some technology love.

With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface, and the Apple TV Remote with Touch surface, there’s never been a better time to be a TV.

New Interface

A TV experience you’ve never experienced.

Your TV screen is all the way across the room. That’s why the experience of using Apple TV is designed to let you feel like you’re interacting directly with your TV, not separated from it.

Learn more about
the Apple TV experience

Apple TV Remote with Touch

So long endless button pushing. Hello swipe.

Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the new Apple TV Remote to scroll, select, and navigate your TV screen effortlessly.

Learn more about
the Apple TV experience

the new

A completely new experience for your television with the Apple TV Remote with Touch surface and apps and games in your living room.

Coming Soon