The future of television is here.
TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognizing that apps are the future of television. Netflix, YouTube, Bloomberg TV+, CBS Sports, iTunes — apps are quickly becoming how we watch today. So we built a foundation around this vision — with an operating system called tvOS and innovative ways to connect with your screen. This is Apple TV. And this is where television is headed.