A TV experience
you’ve never experienced.

Until now, finding a movie or show to watch was a burden. You had to do all the scrolling, button pushing, searching, and digging. Apple TV is designed to take the work out of watching TV. Bypass all those confusing buttons with a swipe of your thumb. It’s an experience that makes you feel like you’re interacting directly with the screen, even though it’s on the other side of the room.

Redesigned Interface

Feel fully immersed in your screen.
Even from across the room.

Many of the products we make — iPhone, iPad, Apple Watch — are built around the same profound experience: connecting you directly with what’s on your screen. Simple, natural movements of your finger play a big role in that. But how do you create that same immersive experience with a screen that’s hanging on the wall 3 metres away? The Apple TV interface solves that fundamental challenge by using Touch to reimagine how you interact with your TV screen.

  • Touch. The most natural way to navigate.

    The glass Touch surface on the Apple TV Remote was engineered to provide an experience that feels both fluid and precise. What your finger does on the remote is exactly and immediately what it does on your screen. It’s so natural, in fact, that your eyes don’t even need to look down. You never have to hunt for a button to press or have a light on to see.

  • A clean design that brings your content to life.

    Screens throughout Apple TV have been designed to let the content be the hero. And the use of parallax makes movie posters visually come alive while clearly showing you where you are on the screen. You’ll feel like you’re interacting directly with your TV screen, not separated from it.

《沽注一擲》is available on iTunes

Touch Surface

TV was controlled by buttons. Now it’s controlled by Touch.

The Apple TV Remote has a precise Touch surface, so you can use your thumb to quickly and accurately navigate around your television screen. You can also control the volume on your TV or A/V receiver. And thanks to Bluetooth, you don’t have to point your remote at your TV. Apple TV picks up your commands from anywhere in the room.

《沽注一擲》is available on iTunes

Apple TV Remote App

Control your big screen from your small screen.

Download the Apple TV Remote app and you’ll have full control of your Apple TV from your iPhone or iPod touch. Search for movies, music, and TV shows by text or dictation. Navigate by touch and gesture. Or play games that take advantage of the accelerometer and gyroscope.1