For the first time, iPod touch is made from the same kind of anodized aluminum used in the MacBook line. And it’s made the same way too: By machining the enclosure from a single piece of aluminum. The first thing you'll notice about iPod touch is its barely-there weight. Then its supersmooth finish. Then all those Apple details — like the highly polished beveled edges. And iPod touch is made from one of the strongest grades of aluminum there is. Which means that it not only looks and feels incredible, it’s tough enough to tag along on more than a few crazy nights out.
There’s a reason these iPod touch colors are so incredibly rich and vibrant. It’s because they’re bonded right to the aluminum — not just painted on the surface. So you see saturated color that still lets the luster of the metal shine through. Which gives you a material that shows off the color, and a color that shows off the material.
The new Retina display got taller but not wider. That means everything you do on iPod touch can remain a one-handed operation, and your thumb gets more room to roam. The display is also more advanced, with finger-friendly Multi-Touch technology built into the glass instead of beneath it. So less gets between you and your games, music, messages — whatever you love to see and do.
The iPod touch loop is a colorful new way to keep your iPod touch at the ready. That’s perfect for when you want to shoot from a hard-to-reach camera angle. Flip iPod touch up to type a quick iMessage. Or just sport it when you’re pocketless. The loop also keeps your iPod touch safe, so you don’t have to worry about a slip, fumble, drop, or overzealous robot dance.
The loop is easy to attach and detach.
Just push the button on the back, slide the loop over it, give the loop a little tug, and you’re good to go. The design is so streamlined, you won’t even notice the button until you need it.
Creating one-earbud-fits-all headphones is a challenge. That’s because everyone’s ears are different. So when Apple engineers were designing the new EarPods, they didn’t start with the speaker, they started with the ear. Unlike traditional circular earbuds, the design of the Apple EarPods is based on the geometry of the ear. Which makes them more comfortable for more people than any other earbud-style headphones.
But they’re not just designed for the perfect fit. They’re designed for the perfect sound, too. You’ll hear deeper, richer bass and better audio all around. And they’re incredibly stable in your ear. Which means they stay in, even when you’re out and about.
Good design takes into account environmental impact. That’s why nearly every Apple product is made from highly recyclable materials like aluminum, and why we refuse to use harmful toxins.
Every iPod touch is free of toxic materials like brominated flame retardants (BFRs) and polyvinyl chloride (PVC). In fact, Apple has one of the strictest BFR-free and PVC-free standards in the industry. We even disassemble products and test all the components in our Cupertino lab to make sure our suppliers meet our environmental standards.
To learn more about Apple’s dedication to reducing the environmental impact of our products and process, visit the Apple and the Environment website.